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Billionaire LeBron James’ $45 Lobos beats $2.1 billion worth Michael Jordan’s Cincoro tequila at the 2022 San Francisco Spirits competition

Ashish Priyadarshi
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Billionaire LeBron James’ $45 Lobos beats $2.1 billion worth Michael Jordan’s Cincoro tequila

LeBron James is a big investor of the tequila brand Lobos, frequently advertising it on his social media. Lobos also recently just beat out Michael Jordan’s Cincoro tequila at the 2022 San Francisco Spirits competition.

LeBron has chased after Jordan his whole life. Of course, I don’t mean in the tequila business, but in the NBA. He’s currently two rings behind the NBA GOAT (as most people call him).

LeBron was linked to Michael Jordan well before he was drafted. He was ‘The Chosen One’, meant to take over the throne from Jordan once he settled into the NBA.

LeBron always had the pressure of being great on his shoulders. He responded beautifully to it as well. Many predict LeBron will overtake Jordan in terms of legacy with one more ring. He’s also set to become the NBA’s all time scoring leader.

Like Jordan, LeBron’s also amassed a great net worth by investing in valuable assets. One of those assets is Lobos Tequila, and by the looks of it, James made a great decision.

Also Read: “You can’t jump off a sinking ship LeBron James and Kevin Durant!”: When Kobe Bryant took a dig at KD and King James for switching teams to win a championship

LeBron James beats Michael Jordan in a spirits competition

At the 2022 San Francisco World Spirits Competition gala, Lobos’ reposado tequila took home the Best Reposado Tequila award. Jordan has also invested in Cincor Tequila, but it couldn’t compete with LeBron’s Lobos.

The people at Lobos were thrilled with the results. “We are extremely proud to have our tequila recognized by the most prestigious spirits competition in the world,” Diego Osorio, founder of Lobos 1707 explained.

“My priority has always been delivering on our promise to create an exceptional tasting product, and receiving this award proves that we have done just that. The response we’ve received from consumers to our reposado tequila has been incredible and humbling.”

This year’s competition was the largest iteration ever with almost 5,000 different kinds of alcoholic brands competing. LeBron and his partner Maverick Carter invested in Lobos because of how well made the tequila was.

“I knew the first time I tasted Lobos 1707 Tequila that it was special,” LeBron explained. When I learned more about the brand story and leadership team, I just wanted to be a part of it.”

Also Read: “Maybe this could confirm that Jaylen Brown is about to part ways with the Celtics”: NBA Twitter reacts as the 25 y/o star likes a tweet addressing the disrespect from Boston fans

About the author

Ashish Priyadarshi

Ashish Priyadarshi

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Ashish Priyadarshi is The SportsRush's content manager and editor. Ashish freelanced for 1 year in the NFL division before taking on an editorial role in the company. He then tacked on managing content while adding on a writing role in the NBA division. Ashish has been closely following the NFL and NBA since the 2012 season when the Patriots lost the Super Bowl and Derrick Rose was at the height of his powers. Since then, Ashish has focused on honing his knowledge for both leagues in, even writing crossover pieces. In his free time, Ashish is an avid basketball player, he loves to watch movies and TV shows, immersing himself in the cinematic world. Ashish studies computer science and data science at the University of Wisconsin-Madison and would love to mesh his love for sports with his technical skills.

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