Bronny James entered the NFT space earlier this year as he filed a variety of trademarks that could be used in that space when need be. ‘BJ Jr’, ‘Bronald’, and ‘Bronny’ were all trademarked by the Sierra Canyon senior in hopes of foraying into the NFT marketplace and even into gaming.
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Almost all of these business savvy moves from the knowledge that has been imparted unto him by his father, LeBron James. James, who has been atop this industry for nearly 2 decades, has been pointing his son in all the right directions both on and off the court.
Along with giving his son great financial advice, LeBron has also helped out his wife, Savannah James, in her endeavors as well. Most recently, she would foray into the $861 billion industry that is cryptocurrency, more specifically, the NFT space and metaverse space.
Savannah James makes her metaverse debut
Savannah James has finally made her debut in the metaverse through the ‘Lockverse’. The ‘Lockverse’ is a hub in the metaverse that allow athletes to interact with their fans digitally by being able to talk about their own stories.
It also allows athletes to sell their own merchandise on the platform. When talking about her foray into this space, Savannah said, “I’m excited to collaborate with Trey, James, Marcus, and my sons, Bronny and Bryce to create a platform that links various communities to new technologies.”
Savannah wasn’t the first in her family however to plan to enter the metaverse side of things. Her husband, LeBron James, filed two trademarks earlier this year to sell digital footwear of his along with basketball courts.
Shaquille O’Neal on the other hand, has not had all too great of an experience in this industry
Sam Bankman-Fried isn’t the only one whose head is on a pike following the collapse of FTX. Celebrity endorsers of the cryptocurrency company like Shaquille O’Neal and Gisele Bundchen have also been targeted and subsequently sued.
Shaq along with fellow NBA legend, Stephen Curry, have been accused to being deceptive to the public about the stability of FTX to further their own profits.