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“Did Bronny James Ruin LeBron James’ Legacy With ‘Bronald’ Trademark?”: Reddit Ponders Over $10 Million Athlete’s Recent Financial Decision

Samir Mehdi
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"Did Bronny James Ruin LeBron James' Legacy With 'Bronald' Trademark?": Reddit Ponders Over $10 Million Athlete's Recent Financial Decision

Bronny James has made quite a splash on the young athletes front with his recent financial dealings. He signed with both PSD underwear and Faze Clan, endorsing them both and taking on the moniker of ‘Faze Bronny’ while signing with the latter. 

Then, just like his father, he would go on to sign an NIL deal with Nike. Nike, whose signature athlete for the past 2 decades has been LeBron James, can now use the Sierra Canyon senior’s name and likeness in any advertising they choose. It’s why he’s been a focal point for the LeBron 20 advertisements. 

He’s also shown up alongside the Los Angeles Lakers superstar to promote the newest God of War video game. It’s safe to say that the James family is sowing the seeds for Bronny to take the reins and ascend into superstardom by carrying the family name forth along with his younger brother, Bryce Maximus.

Also read: “This Metaphor is as Weak as Your Crossover!”: Bronny James Mocks LeBron James in His New ‘God of War’ Ad

Bronny James trademarking ‘Bronald’ sends Reddit into a stir 

Trademark attorney, Josh Gerben of Gerben Law revealed earlier this year that Bronny James had filed a trademark for a variety of names. These names and phrases would be used for a variety of endorsements that carry his name and likeness. 

‘Bronny’, ‘BJ Jr.’ and ‘Bronald’ were what made up the words that were trademarked by James and his family. While ‘Bronny’ makes a lot of sense to trademark as that is quite literally his name now for most people as they don’t realize that his name is actually LeBron James Jr, ‘Bronald’ is a bit strange. 

The word rolls off the tongue but sounds quite awkward and goofy. Plus, kind of reminds people of Ronald McDonald of McDonald’s. One astute Redditor took it a bit far and suggested that this trademark would actually ruin the 20-year legacy LeBron James has built up. 

Will this ruin LeBron James’ legacy? 

No. It will not. LeBron James is smart enough to know that ‘Bronald’ is a name you attach to something that’s funny. Perhaps goofier merchandise targeted towards kids who want to rep Bronny James. 

One silly trademark will not be ‘the end’ of what the 4x NBA Champion and MVP has built.

Also read: LeBron James, Who Skipped College For $4.6 Million, Felt Like He Was 18 Upon Visiting Colleges For Bronny James

About the author

Samir Mehdi

Samir Mehdi

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Samir Mehdi is a senior strategist for the NBA division at The Sportsrush. Ever since he was 13 years old, he’s been obsessed with the game of basketball. From watching Kobe Bryant’s highlights on YouTube to now, analyzing and breaking down every single game on League Pass, Samir’s passion for the game is unwavering. He's a complete basketball junkie who not only breaks down current games but also keenly watches ones from the 60s’ and 70s’ while also reading comprehensive books on the history of the league. Samir’s life revolves around basketball and he hopes that shows in his work. Aside from work, he loves to spend time in the gym and with his friends at social gatherings.

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