Giannis Antetokounmpo is one of the best, and richest, superstars in the NBA, but even then the Bucks superstar may be very underpaid.
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After the Milwaukee Bucks won the NBA title, local businesses exploded with a huge influx of revenue. People were partying, touring, eating, drinking, and doing whatever they could to celebrate the Bucks’ title.
Adding on to that Giannis’ brand value has grown tremendously. After winning the title “the hard way”, fans from everywhere, most notably Wisconsin, are looking to cop gear with Giannis’ name on it.
Merchandising is an incredible revenue stream for many shops and businesses and Giannis’ image is creating this incredible source of money. As a result, many people believe he’s underpaid despite his massive $228 million contract.
Giannis Antetokounmpo Is Wildly Underpaid Based On His Brand Value
So, what’s the reasoning behind saying that someone who earns more than $40 million a year is underpaid? Well, it has to do with the fact that there’s such a large economic impact Giannis has outside the court that isn’t reflected in his contract.
How much extra revenue exactly is Giannis pulling in? Figures could put it around $1 billion. That is massive, and it certainly deserves more attention.
Deer District was filled with Bucks fans, and the amount of money they poured in is simply incalculable, and it’s all because of what Giannis Antetokounmpo has done.
Tommy Beer explained this perfectly:
Giannis is definitely sticking around in Milwaukee for years to come now, and with the way contracts have been growing in the NBA, he can definitely grow his contract.
Other than that, Giannis can also cash in on several endorsements and deals that would put him on a similar billionaire trajectory to LeBron James.
