LeBron James’ Lobos 1707 faces competition from “$165 million” NBA superstar’s new $17 wine

Jeet Pukhrambam | 20/07/2022
LeBron James' Lobos 1707 faces competition from "$165 million" NBA superstar's new $17 wine

Another NBA superstar has ventured into the world of liquor, following the footsteps of LeBron James’ Lobos 1707, launching a $17 wine.  

The world of liquor must be enticing. We see celebrities from across various verticals trying their hand at it. George Clooney was the first to crack the code. His Casamigos tequila is the preferred brand in Hollywood.

NBA players were next to enter and the success of both LeBron James’ Lobos 1707 and Michael Jordan’s Cincooro have received critical acclaim.

Amongst NBA circles, one type of liquor gets far more attention than tequila and that is wine. There is an elite group of NBA players who are wine connoisseurs.

Carmelo Anthony, LeBron James, Chris Paul, and Jimmy Butler are at the high end of this totem pole. So it is only natural for others to want to join them. For James Harden, he didn’t want to just be a wine guy but he also wanted to make his own brand.

Also read: “Can’t billionaire LeBron James take a pay cut, when $165 million James Harden can?”: NBA Reddit asks a legit question to Lakers star citing Sixers guard’s big decision

James Harden debuts a new brand of wine that will retail for $17 a bottle! LeBron James’ Lobos has competition!

Harden was very happy to launch his “J-Harden” brand, one that in his own words is “affordable, but also had some swag to it“.

As he steps into the world of liquor it is clear James wants to market his product and add to his already considerable $165 million net worth.

While the success of J-Harden is hinged on the market itself, it is no surprise to see NBA players foraying into liquor. After all, when it rains, it pours.

Also read: James Harden celebrates a “$109 million” deal for 3 years with a crazy night out at the Hamptons

 

Post Edited By: Jeet Pukhrambam
James Harden LeBron James NBA

About the author

Jeet Pukhrambam

Jeet Pukhrambam is The SportsRush's Lead Editor for Basketball. After freelancing for five years as an independent writer, Jeet created thousands of blog posts and articles. He now covers intriguing news reports and throwback stories on all things NBA. His interest in NBA started with the ascendancy of Giannis Antetokounmpo in the 2016-17 season. Since then, Jeet has managed to coalesce his knowledge of the game and his writing to create pieces that are reflective of the current state of the league. Now, he ensures that The SportsRush produces the highest quality of writing. In his free time, he enjoys playing football, cooking, traveling, and dancing to techno. Jeet takes pride in his critical thinking, music playlists, and his love for spaghetti.

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