The LeBron 18, the latest member of the LeBron shoe line, is set to release on September 21. Here’s a breakdown of its components and changes from previous shoes.
LeBron James is the youngest ball player in sneaker history to have a signature sneaker deal to his name. While entering the league straight out of high school, he signed a 7 year, $90 million deal.
This turned out to be one of the biggest steals ever for Nike. James has set himself standards comparable to Michael Jordan as a player. The day isn’t far when he becomes a sneaker salesman of a similar caliber.
A look at the new LeBron 18 sneakers
Nike has stuck with the Zoom airbag units it introduced for the LeBron 15s for the first time. Comfort and being light of weight is a major priority for the sportswear giants.
Like the 3 previous editions of the LeBron, the shoe has Knitposite stitching all along.
— Sneaker News (@SneakerNews) September 18, 2020
Shoe designer Jason Petrie, who’s led the LeBron line for a long time now, said the major emphasis on this new shoe was combining speed and power.
The Zoom units are meant for speed, and the Max Air units on the sole are for power. These two technologies were first combined by Nike on a hoops shoe on the Nike Air Force 25.
There’s a slight change in the sole design from the LeBron 17 in the LeBron 18. Instead of the kind of gap at the frontsole we saw between Zoom units in LeBron 17, the LeBron 18 has a more regular sole.
The different colourways also look brighter than the LeBron 17 releases.