Michael Jordan and Nike were sued $30 million by reportedly stealing a trademark from another brand

Michael Jordan and Nike were sued $30 million by reportedly stealing a trademark from another brand

Michael Jordan and the Jordan brand are major money makers in the clothing and shoe industry, but in 2020, they had to face off a $30 million lawsuit.

The NBA GOAT has compiled an incredible list of stories from his playing days in the NBA, from elite level trash talking, to incredible tales of how wildly competitive he was, to of course, his general basketball dominance.

All these things combined have given Jordan his GOAT status. His accolades, championships, and struggles are all remembered side by side with the stories of how he reached there.

He’s also a big businessman now. From investing in the right businesses to owning the Charlotte Hornets, and of course, his Jordan brand. Jordan’s royalties with Nike is probably his biggest money maker.

Jordan has also made a series of great investments that have netted him great profits. From brands like Coca-Cola, Wheatie’s, Chevrolet, Gatorade, and Hanes, he’s managed to reach a $2.1 billion net worth.

Also Read: Charles Barkley’s self-destructive behavior led to a $700,000 payday

Michael Jordan and Nike were sued for $30 million for stealing a brand’s symbol

Jordan makes a lot money from the Jordan brand. His deal with Nike earns him a 5% royalty on for each Air Jordan sale which nets him $150 million a year.

However, in 2020, the brand ran into some trouble when Light Royalty and its founder Rocco Giordano sued them for $30 million for stealing their 6 level’ star emblem.

Giordano was “flabbergasted to be taught that the fruits of his labor had been getting used with out his consent for earnings by one of many largest attire corporations on the planet.”

Light Royalty or Giordano declared that they never consented to the usage of the emblem by Nike. “The defendants [have] profited off of their unlawful and infringing use” of Giordano and Light Royalty’s emblem, the lawsuit claimed.

Alongside claims of copyright infringement, the company claims of false designation of origin, unfair competitors, unjust enrichment, and misleading practices, bringing up the total $30 million.

Also Read: “Kyler Murray took $230 million to finish last, the Russell Westbrook of the NFL”: Twitter explodes after Cardinals QB inks massive extension

Post Edited By: Tonoy Sengupta
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About the author

Ashish Priyadarshi

Ashish Priyadarshi is The SportsRush's content manager and editor. Ashish freelanced for 1 year in the NFL division before taking on an editorial role in the company. He then tacked on managing content while adding on a writing role in the NBA division. Ashish has been closely following the NFL and NBA since the 2012 season when the Patriots lost the Super Bowl and Derrick Rose was at the height of his powers. Since then, Ashish has focused on honing his knowledge for both leagues in, even writing crossover pieces. In his free time, Ashish is an avid basketball player, he loves to watch movies and TV shows, immersing himself in the cinematic world. Ashish studies computer science and data science at the University of Wisconsin-Madison and would love to mesh his love for sports with his technical skills.

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