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“Michael Jordan kickstarted his $1.6b empire with a humble $250k contract”: When David Falk marketed his Chicago Bulls client like he was the next Boris Becker or Stan Smith

Arun Sharma
Published

Michael Jordan

Michael Jordan did not have the business acumen when he was a fresh-faced kid in college – His agent taught him the killer instinct.

Michael Jordan began life as a simple guy with ambitions to be in the league – even MJ did not envision himself sitting on a throne atop 1.6 billion dollars. This however could have been very different, if he had made his choices for himself. David Falk, MJ’s manager at the time had a revolutionary idea to market Jordan as an individual sports athlete and not just a part of a team.

The agency he worked with – ProServ catered to mostly tennis, boxing and golf. To Falk, Jordan was a project waiting to explode, and that is exactly what he did. A young Jordan liked Adidas – he almost did not even make it to the Nike headquarters. To be fair, they were known more for their track and field stuff, no basketball yet.

But it all changed when Mama and Papa Jordan took him by the ear to make him listen to Nike’s pitch. After they had made their half an hour presentation, the sails blew in their favor, and Michael Jordan was on team Nike. This deal set back the sports manufacturing company a record $250k when the bigwigs like converse were paying Magic Johnson and Larry Bird only $100k.

It was a gamble, but he paid them back manyfold in the first year itself. He made them a whopping $126 million in sales. (Watch the full segment on Last Dance on Netflix)

Also Read: “Let me do me, Michael is Michael, let me be me”: Kobe Bryant refused to take a stance on the GOAT debate

Michael Jordan almost ended up being just a regular Basketball big name – but now he is an era-defining icon

Michael Jordan could have been another basketball player known for his stuff on the court, but nothing outside of it. But his well-wishers knew better and decided to guide him in the right direction. Sometimes, Parents do understand (get the Will Smith reference?).

The story of Air Jordan is legendary in the Basketball circuits – everybody knows it, and dreams of being the next MJ. While few may ever get close to being him, the rest have to be content by owning a piece of history by buying his merchandise. LeBron James and Kobe Bryant came close, but nobody is surfing crowds to buy the next LeBron, are they?

The Air Jordan line is a fashion statement – a pièce de résistance if you willEverything is fair in love and war and also buying the latest pair of Jordan’s that drop on the weekend. If only these bots and resellers didn’t grab up every last pair.

Also Read: “Michael Jordan hypnotized fans to forget about his Wizards career”: When Rachel Nichols forgot that ‘The Last Dance’ was about the Chicago Bulls

About the author

Arun Sharma

Arun Sharma

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Arun Sharma is an NBA Editor at The SportsRush. A double degree holder and a digital marketer by trade, Arun has always been a sports buff. He fell in love with the sport of basketball at a young age and has been a Lakers fan since 2006. What started as a Kobe Bryant obsession slowly turned into a lifelong connection with the purple and gold. Arun has been an ardent subscriber to the Mamba mentality and has shed tears for a celebrity death only once in his life. He believes January 26, 2020, was the turning point in the passage of time because Kobe was the glue holding things together. From just a Lakers bandwagoner to a basketball fanatic, Arun has spent 16 long years growing up along with the league. He thinks Stephen Curry has ruined basketball forever, and the mid-range game is a sight to behold. Sharma also has many opinions about football (not the American kind), F1, MotoGP, tennis, and cricket.

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