LeBron James is inching ever closer to breaking one of the NBA’s most monumental records. But today, that was secondary. Front and center were his clothes. He is known for suave tunnel fits but tonight’s fit was just hype.
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Just a day ago, Tiffany & Co. announced that they would be collaborating with Nike on a pair of Air Force 1s. And while the hype was built up from the moment they unveiled their signature “Tiffany Blue” box – it died down the moment they showed the sneakers.
And eager fans took notice. LeBron, who is Nike’s premier athlete decided to rock the fit. The shoes and a special varsity jacket. However, it didn’t get the response it should have.
LeBron James is the first to unveil the collaboration and gets immediate flak for it.
As the internet learned of the collab, we got to see a first look thanks to the Lakers superstar. He wore the $400 shoes and a custom varsity jacket with Tiffany’s lettering on it.
And before we even saw the on-feet pictures, people already were skeptical of the launch.
The real storm rose up when we saw LeBron wear it and people didn’t feel like it lived up to the hype.
Twitter is livid at the Nike x Tiffany & Co. collaboration
NBA Twitter took notice of this and immediately went into a frenzy. The reactions were mixed, however, one thing was clear, it is not as hyped out as it seemed.
The strong opinions meant one thing, a shoe with this much hype need not be that drab. When such a huge collaboration takes place, the least people expect is a shoe that looks the part. And for it to cost $400 seems like a cash grab at best.
LeBron James himself might have no opinion about it. He is after all their marketing spearhead. And as we and everyone else talk about the shoe, it will get the attention it needs.
As a user pointed out the irony here is that Tiffany & Co. is known for making beautiful things. This shoe simply doesn’t fit that bill.
