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Tom Brady Met His Future Business Partner Alex Guerrero Through Super Bowl Teammate

Prasenjeet Singh
Published

9 years before founding $28 million a year brand with Alex Gurrero, Tom Brady’s 3 time SuperBowl teammate facilitated their first interaction

Tom Brady and his longevity in the NFL can be attributed, in part, to his partnership with Alejandro “Alex” Guerrero. Their initial meeting, facilitated by former Patriots linebacker Willie McGinest, laid the foundation for a partnership that has revolutionized how athletes approach health and wellness.

Although the partnership has endured some controversy as of late, Guerrero is Brady’s longtime trainer and friend. Together, they formed the renowned TB12 health and wellness brand which is now a $28 million dollar enterprise.Brady credits Guerrero for his ability to continue playing football at the highest level well into his 40s and for helping him avoid injuries. The TB12 brand carries a powerful motto: “We Made TB12 For You”.

It signifies that the principles and techniques they developed are not exclusive to professional athletes, but accessible to anyone looking to optimize their physical performance. Through the TB12 Method, individuals can transform their lives by making smart choices and adopting healthy nutrition habits.

The inception of the TB12 Method finds its roots in the recommendations from Willie McGinest. The former Patriots linebacker introduced him to the person who would become instrumental in shaping his approach to training and longevity. Yes, you guessed it right – Alex Guerrero.

Tom Brady Was Frustrated Before Finding TB12 Method

Before the inception of TB12, Tom Brady was caught in a frustrating cycle of injuries and rehabilitation that threatened his football career. Guerrero’s fresh perspective on pain management and injury prevention provided Brady with a new approach centered around the concept of “muscle pliability.”

Talking about McGinest, Brady said, “Willie was from California and played college ball at USC. He was a linebacker, one of the most talented players on the team, and a major contributor to Brady’s Super Bowl wins in 2001, 2003, and 2004.”

So McGinest came with the credibility required to give Brady the initial pump to breakthrough the friction. And show faith in this new guy’s method that has actually helped out his teammate.

He added, “Willie had a certain aura and charisma about him – he was ‘the godfather’ of the locker room – and he’d always been like an older brother to me. Seeing what was happening, Willie suggested I meet with his body coach, who at the time was Alex Guerrero. Without that meeting, the TB12 Method would never have come to exist.”

Brady’s ultimate warrior attitude and famously saving so many games with his game winning drives, shows his commitment to longevity and winning was not half baked. And the TB12 method really did work out for him.

About the author

Prasenjeet Singh

Prasenjeet Singh

Prasenjeet Singh is an NFL Content Writer at the SportsRush. A Civil Engineer graduate, he has been a sportsperson and an avid sports fan ever since. Prasen has a writing experience of over a year covering different US Sports. He likes playing Cricket and Football. Following the game for quite sometime now, he has now found his calling in the NFL.

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