“Amazon Missed the Opportunity to Hire Prime”: Deion Sanders’ Netflix Series Sparks Fan Buzz Following Aaron Rodgers’ Enigma

Netflix has shown quite an interest in the world of the NFL lately. They have released shows such as “Quarterback” and “Receiver,” which follow multiple players at their positions in the NFL to give fans an understanding of what it’s like to be an NFL athlete. They even have other specials, such as the Aaron Rodgers “Enigma,” which followed Rodgers after he recovered from his torn Achilles tendon injury suffered in 2023. Now, they’ve got Prime Time on their lineup. 

Netflix has announced a new upcoming series featuring NFL Hall of Fame cornerback Deion Sanders. Sanders, being one of the most versatile athletes in history, played in both the NFL and MLB. More impressively, he played in both leagues simultaneously.

He hit a home run for the New York Yankees and returned a punt for a touchdown with the Atlanta Falcons, all in the same week. The upcoming series will feature how he was able to shine as a two-sport athlete while making the transition to being a successful college football coach.

It is currently in production and will be a three-episode 60-minute series. Sanders announced the news on X today with Netflix in an official post. “Guess what, I heard a rumor,” Sanders said. “Prime Time is going prime time with Netflix in 2026. Oh! Now give me my theme music.” 

Given his moniker of ‘Prime Time,’ some fans couldn’t help but feel that Amazon Prime missed out on an amazing opportunity by not getting the rights to his story before rivals Netflix did.

But as others rightly pointed out, Amazon already has a series with Sanders, aptly titled “Coach Prime.”

On October 12, 2022, Coach Prime was announced as a four-part docuseries that would premiere on Prime Video in December of the same year. Between his many YouTube channels, docuseries, and documentaries, many also couldn’t help but wonder, “what more do people need to know.”

As Sanders mentioned, the show is expected to air next year in 2026. Sanders will enter his third season as the Colorado Buffaloes’ head football coach. This will also be the first year at Colorado where he won’t be coaching his sons, Shedeur and Shilo.