Lucky Tom Brady fans often get surprises from the NFL legend every month. After he started the trend of sending gifts to his super followers, the brand value of his company skyrocketed. It has now turned out to be a great strategy for increasing their reach and social media presence with the help of these influencers.
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Tom Brady sends his apparel samples to Adam Waheed. pic.twitter.com/zXXv3G3FOU
— Deepesh Nair (@deepeshhere06) April 22, 2023
The most recent one on the list was Adam Waheed, the popular YouTuber who has shaken the internet world with his creative content. A snippet of his reaction was shared by Brady on his Instagram, which garnered crazy online attention.
Tom Brady surprises Adam Waheed
The seven-time Super Bowl champion sought retirement from the NFL arena, in February this year. Even before he stepped out of the grand stage, Brady established a business empire to safeguard his post-retirement life. The incredible BRADY brand was one of them. It started with sporting gear and has now ventured into daily wear.
A couple of days ago, he launched the unique No Sweat T-Shirt, which was priced at $45. It became an instant hit and claimed to break all the existing competition in this category. “We spent two years designing the perfect tee, and we nailed it,” Brady said in his online advertisement. “You’re never gonna sweat through it. I don’t know if I should be saying this, but it’s the only shirt you’re ever going to need.” he added.
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Just a few days into the launch, Brady’s team sent a surprise box to Adam. It had plenty of accessories, including underwear, T-Shirts, and comfy gear. As soon as he opened the box, Adam showed the set to his fans while his roommate asked whether Brady sent his actual underwear. Well, that was a joke, obviously, and it became a funny moment in this short clip.
Brady’s love for fashion inspired him to start a clothing line
The veteran entered the apparel market in 2022 when he was contemplating his NFL return after announcing his first retirement. The main intention was to disrupt the existing players and carve a new niche. For that, he chose technology and fabric as the major differentiators. He used these two terms to advertise his products and became the brand ambassador for the company.
“Well, I think the intention was to create a brand that’s gonna be around for a long, long time,” Brady said in an interview, per SI. “I have a very athletic lifestyle. It’s not just an athletic life, but I’m constantly going between things for my kids as I’ve gotten older, from business meetings, to working out and training,” he added.
Moreover, the 45-year-old is a fashion maniac, and his love for clothes was visible during his association with his ex-wife Gisele Bündchen. It will be interesting to see how far Brady and his business venture reach in the foreseeable future.
