Deion Sanders simply can’t do anything wrong at the moment. Just a couple of days back, he had announced through WellOffMedia, that through the Nebraska Game, Colorado generated $18 million in revenue. And now, Sanders has stated that eyewear brand Blenders has earned $1.2 million in one day due to a genius marketing move that he pulled at the expense of a rival HC.
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A few days back, Coach Prime was criticized by Colorado State coach Jay Norvell over his hats and sunglasses. However, Prime being Prime, he saw an opportunity to turn the criticism into a genius marketing move, ultimately helping the sunglass brand earn over $1 million in revenue in a single day.
Deion Sanders’ Brilliant Move Helps Blenders Eyewear Touch Record Sales Within a Day
Colorado Buffaloes head coach Deion Sanders pulled off a sensational marketing move to help Blenders, days after being criticized by Jay Norvell for his sunglasses. The Colorado State coach aimed a gibe at Sanders during his weekly radio show, as per ESPN, for not taking off his hat and sunglasses even while talking to elderly reporters. Sanders, who recently partnered with the eyewear brand Blenders, used this opportunity to bring in sales of $1.2 million on the 15th of September alone.
Deion Sanders’ sunglasses line with Blenders Eyewear made $1.2M in sales IN ONE DAY
Prime was recently called out by Colorado St HC Jay Norvell for wearing shades to his interviews
(h/t @JoePompliano) pic.twitter.com/Jxz9eatHNz
— Bleacher Report (@BleacherReport) September 16, 2023
The timing of Norvell’s criticism of Sanders could not have come at a more perfect time for the latter, since Coach Prime was planning to officially launch a new line of sunglasses this week. Sanders pounced on this moment and distributed his custom sunglasses to the entire Buffaloes team. According to Joe Pompliano, this went viral on social media instantly and Coach Prime continued treading on this path.
Prime Time also handed his sunglasses to popular personalities including Stephen A. Smith, Shannon Sharpe, Pat McAfee, and The Rock on live television, which helped bring further attention to the sunglasses. All of this helped the brand record a huge sale this week. Blenders’ founder and CEO, Chase Fisher also acknowledged the skyrocketing sales his company has seen this week in the aftermath of Sanders’ criticism.
“We have officially broke the internet today,” Fisher said exclusively to USA TODAY Sports. “The timing of that couldn’t have been any better. That comment directed at sunglasses and then us releasing the (Sanders) collection today was peanut butter meets jelly. The timing was insane.”
Through this move, Deion Sanders has shown that apart from being a mastermind tactician on the football field, he also boasts a brilliant business mind.
