The roar of the crowd wasn’t the only sound echoing through NFL stadiums lately. Taylor Swift’s presence, cheering on for her loving boyfriend Travis Kelce, has ignited a record-breaking trend of females and young viewers tuning in like never before. Data reveals a staggering 53% increase in viewership among girls aged 12-17 since the season began. It’s what we’ve come to experience as the “Taylor Swift effect”.
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While some purists grumbled about Swift “stealing the spotlight” and hogging screen time, dads across the nation were presented with an opportunity. Taylor’s passion for the game, provided a chance to connect with their daughters, forging father-daughter bonds over touchdowns and friendship bracelets. Soon enough girls knew what a Tight End was and dads knew the significance of every Taylor Swift game-day outfit.
Now, as the Era Tour continues, the tables are turning. To honor Swift’s influence, a “Kelce Effect” tradition is emerging. Dads accompanying their daughters to concerts proudly sport Kelce’s jersey, a playful nod to the impact her relationship has had on their family’s shared love for football.
Yes Melbourne pic.twitter.com/hH1hnrUKvk
— J (@mustlikeme4me) February 16, 2024
Beyond jerseys, it’s a deeper connection being celebrated. Families who cheered together for the Super Bowl, are now celebrating the Eras Tour as its own version of the big game. The heartwarming exchange shows how Swift and Kelce, through their personal connection, have inadvertently blurred the lines between two seemingly disparate worlds.
Taylor Swift Gets a Thumbs Up From Dads and Swiftie “HABs”
In a way, it’s a show of gratitude. Dads thanking Swift for sparking their daughters’ interest in football, offering their own gesture of connection through the red 87 jerseys. It’s a beautiful reminder that fandom, shared experiences, and family bonds can blossom in unexpected places, thanks to the unexpected fairy tale of a pop icon and a star athlete. And they are getting all the approval from Twitter:
As a lifelong Chiefs fan this is just the coolest thing ever, to see so many folks in other countries wearing my team’s jersey. And they’re doing so to support their daughters, wife’s, girlfriends AND Taylor. It’s just the feel good story of the year for me.
— Bamburger (@kcbamburger) February 17, 2024
yet no one batted an eye on people making tayvis signs during his games because that made the nfl a bit more welcoming to the girlies
so let’s not make it into an issue now that we’re making the eras tour feel a bit more open for dads and husbands https://t.co/8JMuvRoUCx
— L (FEB 8 ERAS) (@savinswift) February 17, 2024
I love it! I can see them doing a merch collaboration together ❤️
— I am Shalimar (@Peachschnapp30) February 16, 2024
It’s funny cuz this isn’t even in AMERICA https://t.co/uBWRh5jWQD
— Sarah Can Fix Him (No Really She Can) (@wishitwasnt4am) February 17, 2024
it’s so cute that now dads, brothers and bfs can also have an eras tour outfit they can feel comfortable in https://t.co/tsNK4BSVoe
— aisha⸆⸉✒️ (@everaishamore) February 17, 2024
When Taylor Swift came to the Travis Kelce games, it did spur a lot of chatter from Twitter about how they were showing too much of her. But now, the narrative has changed to how this popular couple, is slowly bringing the world together. And it is happening in real-time. It will be interesting to see where the couple goes from here.
