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“The Colonel Was Rejected 1,009 Times”: KFC’s Post-Draft Message to Shedeur Sanders Goes Viral

Suresh Menon
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Colorado Buffaloes former player Shedeur Sanders before the spring game at Folsom Field.

When you’ve been hailed as a generational quarterback talent, dropping to the fifth round of the NFL Draft is no ordinary setback — it’s embarrassing, confidence-denting, and deflating. We can’t help but feel for Shedeur Sanders.

For the former Buffs star, this year’s draft turned into a patience marathon he never imagined he’d have to run. Upon entering, the Colorado prospect was considered the best quarterback of the class by many, including veteran ESPN analyst Mel Kiper. But Sanders had to wait, and wait… and wait, hearing 143 names get called before his.

When the Cleveland Browns finally selected him with the 144th pick, the young quarterback wasted no time expressing appreciation. “Thank you, God,” was Shedeur’s simple yet profound message on X.

For many of his well-wishers, the quarterback’s tweet heralded relief after the shocking slide and the prank calls that would have broken anyone’s spirit. Fans flocked to the comment section of his post, covering Shedeur with positive thoughts and messages. Even KFC chimed in.

KFC, yes, Kentucky Fried Chicken. The fast food chain replied to Shedeur’s post on X and dropped a gem of wisdom that quickly went viral with nearly 460k views and 16k likes at the time of writing.

“The Colonel was rejected 1,009 times before finally landing our famous original recipe. Sometimes all a Sanders needs is a little time to cook. Congrats Shedeur!!” penned the fast food restaurant chain.

The message from KFC’s social media is layered and highlights qualities such as resilience, hope, and a sprinkle of humor. It’s fitting, given the Sanders family’s deep-rooted connection to the chain.

Back in 2023, Deion Sanders starred in a TV commercial for KFC. A year later, Shedeur and Shilo Sanders signed an NIL deal with them, making the Sanders clan part of promoting the restaurant’s new Smash’d Bowl.

Moreover, the Colonel’s story, as highlighted by KFC, is equally legendary and fits the quarterback’s storyline as well. Harland Sanders, founder of the fast food restaurant chain, famously faced over a thousand rejections before anyone gave his fried chicken recipe a chance.

To link that tale of perseverance to Shedeur’s journey was not just clever PR; it was a layered reply that struck an emotional chord with fans.

Unsurprisingly, many praised the brand. “I’m not a huge KFC guy, but I may have to go grab a bucket after this tweet,” wrote a fan on “X”. “I will be eating more KFC after this post,” remarked another.

Others, meanwhile, couldn’t stop praising KFC’s social media admin for posting this banger of a tweet. “Great post, admin,” praised a netizen. “The brands are learning,” commented another.

As the dust settles on one of the most emotional weekends for the Sanders clan, it’s clear that Shedeur isn’t just carrying the pressure of being a Sanders. He’s carrying the promise of turning every slight, every doubter, into seasoning for his eventual success, just like how the Colonel did.

Post Edited By:Samnur Reza

About the author

Suresh Menon

Suresh Menon

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Suresh Menon is an NFL writer at The SportsRush with over 700 articles to his name. Early in his childhood, Suresh grew up admiring the famed BBC of Juventus making the Italian club his favorite. His love for soccer however soon translated to American football when he came across a Super Bowl performance from his Favourite Bruno Mars. Tom Brady’s performance in the finals left an imprint on him and since then, he has been a die hard Brady fan. Thus his love for the sport combined with his flair for communication is the reason why he decided to pursue sports journalism at The SportsRush. Beyond football, in his free time, he is a podcast host and likes spending time solving the Rubik’s cube.

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