Aljamain Sterling, the current UFC bantamweight champion, has had an impressive record inside the octagon. He recently defended his belt for the third time against Henry Cejudo at UFC 288, maintaining his undefeated streak since 2017. However, Sterling is not content with just dominating the octagon, as he is now venturing into the business world. He seeks inspiration from Conor McGregor, an Irish superstar, who is famous for his success in both fighting and business ventures. Sterling aims to replicate McGregor’s success and apply it to his new business venture.
Conor McGregor, a former UFC featherweight and lightweight champion, had his eyes glued to UFC 288. He even placed a bet on Aljamain Sterling to win the main event against Henry Cejudo. McGregor has had his fair share of success, both inside and outside the octagon.
He is considered one of the most successful fighters in the UFC, with several successful business ventures. As such, it is no surprise that Sterling seeks inspiration from McGregor in his new business venture.
There’s no love lost between Henry Cejudo and Conor McGregor, as the two have had several heated exchanges in the past. McGregor has made several comments about Khabib’s family and coach Ali Abdelaziz, which did not sit well with Cejudo. Their animosity towards each other is well-documented.
Thus, it’s no surprise that McGregor had his eyes on Sterling’s fight against Cejudo. McGregor’s support for Sterling and his recent success in the octagon may have further fueled his rivalry with Cejudo.
Aljamain Sterling heeds advice from Conor McGregor
Aljamain Sterling, the current UFC bantamweight champion, has announced his plans to launch his own rum brand. During the post-fight conference of UFC 288, Sterling talked about his interest in the alcohol business and revealed that he wants to have a conversation with Conor McGregor about it.
McGregor is known for his success in the alcohol business, and Sterling is looking to gain some insight from him.
He said,
“Conor is my guy. Hahaha! Proper Twelve, baby, let’s go.”
“I would like to talk to Conor [McGregor] about pursuing my own rum career with my own drink… I’m looking to still launch my own line.“
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Conor McGregor, a former UFC champion, tweeted about his successful bet on Aljamain Sterling after his recent win against Henry Cejudo at UFC 288. McGregor stated that it was the “easiest money [he’s] ever made.”
He also praised Sterling’s performance, noting that he was “unscratched” after the fight. It is worth noting that McGregor has previously made successful business ventures in the alcohol industry, which makes Sterling’s interest in seeking his advice understandable.
What McGregor said while launching Proper Twelve
In 2018, Conor McGregor launched his own Irish whiskey brand, Proper Twelve, which quickly became as famous as the man himself. McGregor even brought the whiskey to the pre-fight press conference against Khabib Nurmagomedov to promote it.
The brand has since become a huge success, and McGregor’s expertise in the alcohol business is becoming more and more apparent.
“I come from a place called Crumlin, in Dublin 12. It’s a place dear to my heart, it’s where I learned how to fight; it made me who I am today. It’s a place I’m still very much a part of every single day of my life. So, that’s where the name came from.”
“It’s proper Irish whiskey and twelve is my hometown.“
Despite Khabib Nurmagomedov questioning whether whiskey would help McGregor in their fight, Proper Twelve has been a massive help outside the octagon. Reports indicate that McGregor sold the whiskey brand for a staggering $650 million.
McGregor’s success with Proper Twelve has clearly piqued the interest of fellow fighter Aljamain Sterling, who is now seeking McGregor’s advice as he embarks on his own alcohol business venture.
