Venum is The New Exclusive Outfitting Partner of UFC

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Prateek Arya
|PublishedJul 10, 2020

With less than a year left of the mega UFC-Reebok deal, on Friday Venum is picked as the new exclusive outfitting partner of UFC.

UFC and Reebok’s deal began in 2015 and will fully culminate in 2021. During the term various assertions of unfairness, where several fighters claimed that the major sponsor is nothing but an exploitative force, came forward. However, the two entities will cut their ties at the end of the year.

Venum, The New Outfitting Sponsor Of UFC

With Reebok set to depart, Venum will takeover to become the new outfitting partner of UFC, and will embark upon the journey from April 2021.

We’re back, but we never left!
Proud to announce the return of the snake in the octagon 🐍
2021 #Venum X @ufc pic.twitter.com/mc5c5J4mDb

— Venum (@Venumfight) July 10, 2020

UFC announced this morning that Venum will be the UFC’s new exclusive global outfitting and apparel partner starting in 2021.

The Reebok uniform deal comes to an end in March 2021 and Venum will take over in April. Reebok will remain the footwear sponsor until the end of 2021.

— Ariel Helwani (@arielhelwani) July 10, 2020

Now the outside ring business is settled, it is time for the real business to again take the spotlight. UFC 251 is here and the excitement surrounding it is rampant.