Jim Ross opens up on what the WWE are doing wrong and how to fix their ratings. Their TV viewership has hit record lows in recent times.
SmackDown has done very well for the WWE this year and has maintained a healthy television rating despite the pandemic. Their flagship show, Monday Night RAW however, has witnessed a steady decline despite all their attempts to arrest the slide.
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WWE Hall of Famer Jim Ross who now works with AEW, believes that he knows the reason why WWE’s viewership is in the gutter. The legendary broadcaster discussed WWE’s booking of their talent and what they need to avoid to improve their product.
Jim Ross on what the WWE are doing wrong and how to fix their ratings
“They don’t have anybody hot. They have nobody that has momentum. Nobody is on the proverbial roll,” Jim Ross said on his Grilling JR podcast. “You can’t start, stop, 50-50 booking, I’ll beat you with a small package and then you beat me up; how do you get any [momentum]?
“’He did the job so I have to give him something back,’ what? Bulls***. Not tonight, not now, it makes no sense. That’s 50-50 booking. You can’t have it both ways. Do you want the people to be happy or sad? Do you want them angry or do you want them laughing? ‘Well I want them both,’ well then, you’re an idiot! You can’t have that.”
The WWE recently announced the return of several legends such as Hulk Hogan for the first episode of WWE RAW in 2021. This however, has been seen by many as yet another attempt at a quick fix with no long term solution in sight.
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