“Great Program for a Great Cause”: Everything About Brad Keselowski’s Tribute to Veterans Program

Neha Dwivedi | 12/03/2025
NASCAR Cup Series driver Brad Keselowski (6) during qualifying for the Daytona 500 at Daytona International Speedway.

Brad Keselowski’s commitment extends far beyond merely supporting hurricane survivors and contributing to various humanitarian efforts during national crises; RFK Racing has consistently stood shoulder-to-shoulder with military personnel and veterans, recognizing their sacrifices through dedicated initiatives spearheaded by the organization and its foundation, the Checkered Flag Foundation.

In 2023, Keselowski honored military heroes by featuring their pictures on his Ford at Pocono Raceway, and he continued the tradition in 2024 at Darlington Raceway in South Carolina, displaying the names of service members on his #6 Ford Mustang. Inspired by the response, Keselowski has once again brought back his “Tribute the Veterans” initiative, with backing from Build Submarines.

Brad will pay tribute to military heroes once again by displaying their names on his #6 Ford Mustang at Darlington Raceway on August 31, 2025. The RFK Racing owner recently took to Twitter with a video, inviting fans to participate by nominating veteran drivers for the honor, with each submission requiring a $100 contribution to support the initiative.

In the video, he was heard saying, “It’s finally time, year 7 of our Tributes to Veterans car, this year to Southern 500; super cool. Thanks to Build Subs for allowing all of our veterans’ names to be on. If you want a name on our car, click the link below. We’d love to have you on. It’s a great program for a great cause.”

Fans will have until July 13, 2025, to ensure their submissions are considered. Adding further incentive to participate, each submission brings with it more than recognition alone.

According to the Checkered Flag Foundation, contributors will not only see their chosen hero featured on Keselowski’s #6 BuildSubmarines.com Ford Mustang, but they’ll also receive a personalized digital photograph of the name on the car, a commemorative keepsake, an official digital acknowledgment, and a letter of gratitude directly from Keselowski himself following the Darlington event in August.

The Checkered Flag Foundation, under which the program was started, has championed military personnel, veterans, and first responders, aiding them in navigating their paths toward recovery. Over the years, it has stood as a constant ally, ensuring that those who have served the nation receive backing from the natives.

With more than $3.8 million raised, the foundation has helped over 250 heroes. At the heart of this initiative lies Brad Keselowski’s commitment, sparked by witnessing firsthand the challenges faced by veterans after he visited Walter Reed Medical Center. His dedication took root following a moment of clarity, leading him to establish a foundation that remains devoted to honoring those who served their country.

Post Edited By: Srijan Mandal
Brad Keselowski

About the author

Neha Dwivedi

Neha Dwivedi is an experienced NASCAR Journalist at The SportsRush, having penned over 5500 articles on the sport to date. She was a seasoned writer long before she got into the world of NASCAR. Although she loves to see Martin Truex Jr. and Kyle Busch win the races, she equally supports the emerging talents in the CARS Late Model and ARCA Menards Series.. For her work in NASCAR she has earned accolades from journalists like Susan Wade of The Athletic, as well as NASCAR drivers including Thad Moffit and Corey Lajoie. Her favorite moment from NASCAR was witnessing Kyle Busch and Martin Truex Jr. win the championship trophies. Outside the racetrack world, Neha immerses herself in the literary world, exploring both fiction and non-fiction.

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