Brock Lesnar: Why the Beast Winning the Money in The Bank was the right decision and how the WWE can spin his win to increase ratings.
The WWE universe let out a collective sigh when Brock Lesnar ran down to the ring at Money in the Bank and unhooked the briefcase for himself. What made it worse was the fact that the beast won a match he wasn’t scheduled to participate in after showing up for less than a minute!
The 7 participants in the match threw themselves around the ring and over the multiple ladders. At one point it looked like Ali would grab the briefcase until Lesnar showed up and pushed the ladder Ali was on. The Beast then crowned himself Mr. Money in the Bank.
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The online wrestling community has made it very clear that they hate this decision. Many have even threatened to walk away from the product. While they do have legitimate reasons to gripe, Lesnar winning is not as bad as the fans make it out to be. For starters, making both the WWE Championship and Universal Championship available to him has garnered a lot of interests. People are actually curious to see which title he goes after.
Lesnar- The Real Heel
Lesnar is currently portrayed as a heel. Unlike most other heels on the roster though, he is actually hated by the fans that are tired of seeing him take the title hostage. However, Lesnar’s real life exploits in the UFC help extend his aura as an unbeatable fighting machine.
So, whenever Lesnar decides to cash-in and wins the title he will bring more hatred to himself. This could lead to another underdog story the WWE has failed to create around his opponents. Roman Reigns beat him at last year’s SummerSlam following an interference by Braun Strowman. Rollins beat him this year after low blowing the Beast. The build up to the match was quite unsatisfying too.
For a story to succeed, the story demands a good villain. The WWE already has one in Brock Lesnar. All they need now is a hero. They can choose one among many from their roster. Place the face as a scrappy hero who doesn’t know when to quit in spite of being utterly outmatched with only his heart and determination to rely on. When he finally wins the WWE will have created another huge star to replace Lesnar. Akin to how Ronda has been somewhat replaced by Becky Lynch.
WWE Championship or Universal Championship?
At the moment, Lesnar has the highest number of Universal title reigns and days as champion. He just relinquished the title to Rollins at this year’s Wrestlemania. Going back for the same title then would make sense in storyline. The Beast could avenge his mania loss.
However, Rollins has a lot of momentum behind him at the moment. Taking the belt off of him would hurt his credibility especially after taking up the moniker of ‘BeastSlayer’. Though Rollins losing the title and scraping it back from Lesnar could also catapult Rollins to the stars and prove that his victory at Mania wasn’t a fluke.
With WWE’s big money move to Fox planned for October, having Lesnar as the Champion on the Blue brand could ideally be the plans as SmackDown lacks big names on the Roster at the moment. Kofi however has been a wonderful WWE Champion. Hopefully he holds the belt for a couple more months before dropping it to lesnar; That is if Lesnar decides to target the Dreadlocked Dynamo.
Paul Heyman informed the champions, Seth Rollins and Kofi Kingston, this week that Lesnar would inform the world who Lesnar would cash in on, next week. Regardless who he chooses, when and where he cashes his briefcase in, the WWE can turn this into Gold if they play their cards right.
Or they could render the Men’s Money in the Bank pointless again like the last two years by having the entire roster ambush Lesnar when he attempts to cash-in out of sheer resentment. That would get a loud pop for sure but will fail to get over anyone involved over.