Legendary Sachin Tendulkar retired from international cricket around 10 years ago, but he is still one of the highest-earning sportspersons in the country. Nicknamed “God of Cricket”, his name is enough to gain the trust of the consumers towards a brand.
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Tendulkar is said to be the one who changed the face of advertising in sports in India. He signed a deal worth INR 45 crore in 1995 with WorldTel which was a humongous amount back then. Tendulkar is still very active in the advertising world and has been working with a lot of companies.
Tendulkar’s net worth is said to be around INR 1,390 crore as per CAKnowledge. He owns multiple teams in different sports leagues across the country. Tendulkar has also been part of the Mumbai Indians for a long time now in Indian Premier League. His house in Bandra is valued at around INR 80 crore.
How Much Sachin Tendulkar Charge for Brand Endorsements?
According to a report by The Economic Times, Tendulkar charges INR 7-8 crore per year for endorsements. Tendulkar once said that he is quite careful in choosing brands. He also opened a company named SRT Sports Management to manage his brand deals and partnerships.
“Whatever is being said in communication, should also be done to fulfill that promise. That is how one can win the trust of people. Finally, it is teamwork, and therefore the comfort of working with the partner is very important,” Tendulkar had told The Economic Times.
Tendulkar’s popularity on social media also plays a huge part in getting him deals. He has 41.2 million followers on Instagram and 38.9 million on Twitter. The Master Blaster is the third most followed cricketer on Instagram after former India captains Virat Kohli and MS Dhoni. In this age of social media, these numbers are humongous and it further validates his popularity.
List of Brands Endorsed by Sachin Tendulkar
Tendulkar endorses multiple brands which include some top names like ITC Savlon (FMCG), Jio Cinema (Broadcast Company), BMW (Car), Adidas (Sports Accessories), Coca-Cola (Soft Drink Manufacturers), VISA (Banking Services), Spinny (Car Trade), etc.
It is clear that Tendulkar caters to almost every age group and his brands portfolio shows the game. He has refrained from promoting any eatables that are injurious to health. Tendulkar has been associated with some of these brands for a very long time now.
The other companies that Tendulkar is associated with include Boost, Luminous, Canon, Sanyo, Phillips, Unacademy, Castrol, Airtel, Aviva Insurance, MRF Tyres, etc.
