Formula One has launched its first ever global marketing campaign ahead of the opening race in Melbourne.
Ever since taking up the sport of F1, Liberty Media had laid out plans about using a marketing campaign to promote the sport. Earlier all teams used to engage in promotions of their own and F1 used to rely on that to get the sport and all GPs promoted.
Liberty have now released a one minute film called ‘Engineered Insanity’ before the Australian Grand Prix in order to hype up the opening of the F1 season.
The short film comprises of fans in a wind tunnel being blown away by all the cars on the circuit and the tussle that is offered by Formula One.
Check out the video:
— Formula 1 (@F1) March 16, 2018
The Director of Marketing, Ellie Norman said in an interview that it was about time that F1 had a marketing campaign of its own, so as to promote the sport within the masses.
“There is definitely a sense of appreciation that for the first time Formula 1 is promoting the sport and the series itself,” Ellie Norman said.
“The teams work incredibly hard from their team and driver perspective but there has not been something from Formula 1 that promotes the series.” she added.
Liberty has planned a lot of stuff with respect to how they are going to market all the F1 races.
While the first campaign has been first released on social media, it will be aired on Television as well and a TV spot has already been purchased which will have a small commercial before all 21 GPs, showing action from the most recent grand prix.