There is no stopping the sneaker hype in 2023 and one brand will lead the line, Nike’s subsidiary, Air Jordan. Of course, the one person who will be benefiting the most is Michael Jordan. However, his daughter Jasmine Jordan is the one who should be getting all the praise.
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While MJ might be scooping up the dividends, it is her daughter who is doing all the hard work. She is keeping things in check and ensuring that the company is headed in the right direction.
And as someone with a name that holds enormous gravitas in the sneaker industry, it was only fitting that she be the one who represented Air Jordan at the “Shoe Oscars”.
Jasmine Jordan, Michael Jordan’s daughter collects award at “Shoe Oscars”
Jordan brand did $5 billion in sales in 2021. And as we await figures for 2022, one thing is certain, it will be bigger than ever before. Jasmine Jordan is the heiress to the brand and her work as a field representative in the sports marketing division is making waves.
There is no denying that Jasmine will lead the brand to new places in the coming years. And it looks as though Nike is placing its trust in her by making her pick up the award for Brand of the Year at the Footwear News Achievement Awards, dubbed the “Shoe Oscars”.
And she stunned, turned heads in a black body suit. Of course, she had to pair her dress with iconic Air Jordans.
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What is Jasmine’s role at the Jordan Brand?
Jasmine’s job as mentioned earlier is to scout and find the next generation of athletes and role models that will represent the brand.
A tough task. Michael Jordan’s repertoire can never be trumped, but Jasmine plans to steer the brand into a new age. One where representation for women was at the forefront.
As the face of Air Jordans for the Shoe Oscars, it is clear the brand also embraces the shift in imagery. Only time will tell where this avenue will lead to.
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