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How LaMelo Ball has revolutionized an $889 billion industry in his first dabble

Tonoy Sengupta
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How LaMelo Ball has revolutionized an $889 billion industry in his first dabble

Hornets star LaMelo Ball isn’t just making waves on the basketball court

It’s been a while since we saw LaMelo Ball on the court.

This is a man who took the Hornets to back-to-back play-in tournaments, where they had real chances to make the playoffs. But since they didn’t Melo, the only All-Star in his daft class thus far, has become quite the underrated man within the NBA community.

Still, his talent on the court remains revolutionary, and heck, the man could even be an MVP of the league one day. Some would even say it’s just a matter of time.

Coming away from his basketball though, apparently, it isn’t just on the court he is winning. No, no, no, it appears that the young man also has quite the mind for business.

Many may already know his clothing line LaFrance, but it appears that quite a few are unaware about his NFT line.

Furthermore, this man really has revolutionized the industry in general. And that is why we’re here to talk about it.

With all that being said, let’s dive right into it, shall we?

Also Read: Michael Jordan gave Isiah Thomas 49 reasons to never “freeze him out” of an All-Star game

LaMelo Ball’s ventures into the NFT world need to be talked about more

Back in 2021, LaMelo Ball launched his NFT line that would be connected to his stats. Furthermore, anyone that bought the NFTs would automatically into a raffle to win exclusive merch from the man himself.

To explain this further, we have an excerpt from Basketball News.

“There are four tiers of LaMelo’s NFTs: Red Mars, Blue Neptune, Silver Moon, and Gold Sun. They are each tied to a different NBA stat or achievement.

For example, Silver Moon is tied to LaMelo’s real-life assists. So, every time Ball records an assist in an NBA game, the NFT updates in real-time and (presumably) becomes more valuable. This will also allow Ball to celebrate certain accomplishments with his fans. For instance, he could do a giveaway or unlock certain perks when he records his 1,000th assist.”

That right there is incredible. And perhaps because of that, LaMelo Ball’s NFTs still stand amongst the most popular in the sports world.

Keep going LaMelo! Evidently, the sky’s the limit for you.

Also Read: How $460 million in the next 5 years could fetch both Giannis Antetokounmpo and Ja Morant or just Nikola Jokic

About the author

Tonoy Sengupta

Tonoy Sengupta

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Tonoy Sengupta is a Senior Editor at The SportsRush. Coming from an athletically inclined family, he has been surrounded by sports ever since he was 4 years old. But, while initially pouring all his time into Football (soccer), at 14, Tonoy discovered basketball through the countless highlights of Stephen Curry humiliating players from Curry Land. And just like that, a fiery passion for the game was ignited within Tonoy. And soon after, he decided to become a student of journalism, graduating in 2022, and choosing sports as his area of interest. Today, you can find him spending 99% of his time browsing through every type of content on every team in the NBA, before uncorking everything he has found to the world. In the 1% he isn't doing this, you can find him playing Basketball, Football, Volleyball, or practically any other sport he has had the opportunity to learn.

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