LeBron James silently made $700 million from Apple’s move

Jeet Pukhrambam
|Published August 13, 2022

LeBron James has been a shrewd investor throughout his life. The master of the deal quietly picked up a check for $700 million from Apple. 

Beats by Dr. Dre will perhaps be remembered as the hallmark brand from the 2010s. From commercials featuring the likes of LeBron James to Neymar to Serena Williams, there was no athlete that didn’t sport the iconic headphones.

Their popularity became so big that in 2014, Apple acquired the company. Started by Dr. Dre the hip-hop mogul from the 90s, the brand’s inception and acquisition came about in less than two decades.

In that short span, they went from worth a few million dollars to cash in a $3.2 billion paycheck. Among the primary recipients of the money were Dr. Dre, his partner Jimmy Iovine, and LeBron James.

Yes, the Lakers superstar made a deal that would change his fortunes. Instead of picking it up as a typical endorsement deal, the company and LBJ decided he would have a stake in it.

When the headphones first became viral in 2008, James knew his decision would pay off well.

Also read: $42.4 million earner Giannis Antetokounmpo’s “LeBron James is what Michael Jordan was to me!” enshrines the king as his deity 

A $700 million check from Apple? LeBron James did know how to make moves off the court

Just six years, a bunch of viral commercials later, Apple announced that they had acquired Beats. A landmark moment for startups, especially in the music industry.

Loading embed tweet https://twitter.com/Complex/status/1037781228596985857?ref_src=twsrc%5Etfw

As for LeBron James, he received a cool check for $700 million. He has since appeared in numerous commercials for the brand.

Loading embed tweet https://twitter.com/bgarciaivsports/status/1255559572644741120?ref_src=twsrc%5Etfw

The move is noteworthy not because he made so much money but because LeBron often forgoes immediate gratification for long-term rewards. He continues to do so and recently, Forbes conferred him the Billionaire status.

Also read: Billionaire LeBron James was already humbling older teammates as a young 16-year-old

Share this article

About the author

Jeet Pukhrambam

Jeet Pukhrambam

Jeet Pukhrambam is The SportsRush's Lead Editor for Basketball. After freelancing for five years as an independent writer, Jeet created thousands of blog posts and articles. He now covers intriguing news reports and throwback stories on all things NBA. His interest in NBA started with the ascendancy of Giannis Antetokounmpo in the 2016-17 season. Since then, Jeet has managed to coalesce his knowledge of the game and his writing to create pieces that are reflective of the current state of the league. Now, he ensures that The SportsRush produces the highest quality of writing. In his free time, he enjoys playing football, cooking, traveling, and dancing to techno. Jeet takes pride in his critical thinking, music playlists, and his love for spaghetti.

Read more from Jeet Pukhrambam