The laurels of a father must rest heavily on the daughter but for Jasmine Jordan, it never did. A girl who had to once “Google” her father to learn more about him is now the spearhead of the Jordan Brand and is looking to bring more women into the fold.
Advertisement
The daughter of Michael Jordan and the youngest among three siblings, Jasmine is the highlight of a new drive within the Jordan brand. And while her brothers, namely Marcus and Jefferey, were perenially linked to the basketball heritage of their father, Jasmine never had to deal with it.
A graduate of Syracuse University, she looks to instill a sense of feminism into the workspace. A much-needed outlook in the 21st century.
Jasmine Jordan aims to keep the ember of the Jordan brand burning
As per an interview with Chicago Tribune, Jasmine’s goal is to expand the envelope of the brand. By encouraging women to join this male-dominated industry, she aims to bring changes and lead the brand into the new decade of the 21st century.
Her aim is to find more women in sneakers and sign more WNBA Players. Just last fall, the Jordan brand announced a partnership with 11 WNBA athletes. And Jasmine was among the factors that helped the cause.
I had the opportunity to chat with Jasmine Jordan, daughter of Michael, about her work at Jordan Brand, women in sneakers, and expanding the brand’s roster to include WNBA players.
story @ChicagoSports: https://t.co/HR98GUS8OY
— shakeia taylor (@curlyfro) November 17, 2022
A woman at the top of her game
Of course, being the daughter of MJ, one would expect her to thoroughly dominate her field. And she does. Her vision is one where Black women are well represented in the brand. Jordan recently signed Chicago Sky point guard Dana Evans for this effort.
Jasmine Jordan is helping expand the brand’s roster to include women — including Chicago Sky point guard Dana Evans.
“Representation is key, and I hope other brands see the value Black women can bring. We need more of us in the business,” Evans said.https://t.co/OcNDl45ESJ pic.twitter.com/2jWAK3FnU1
— Amanda Kaschube (@amandakaschube) November 17, 2022
Her aim is to grow her father’s legacy and keep alive the ember of a brand well into the 21st century. Given her father’s support, we will likely see Jasmine bring her goals to fruition. As for Michael, he will be happy he has two kids at the helm of his namesake brand.
sharing for the evening crowd: Jasmine Jordan, MJ’s eldest daughter, on working at Jordan Brand, keeping her father’s legacy strong for the next generation, and women in sneakers. https://t.co/ur6FJzppXL
— shakeia taylor (@curlyfro) November 18, 2022
Also read: Shaquille O’Neal’s Son Shaqir O’Neal Touches $1.1 Million in NIL Valuation Ahead of NCAA Debut
