Deion Sanders has single-handedly made NCAAF a hotspot for many football viewers which hasn’t been seen before. On a similar note, even Taylor Swift’s presence has brought fresh eyes to the world of football as more and more swifties brace themselves with the pop icon’s new romantic relationship in the making.
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However, Deion Sanders seems to have acknowledged the fact that he has had a more overarching effect on football than T Swift. Seemingly both Prime Time and Taylor Swift have brought more views and followers to college football and the NFL, respectively. But, it is needless to say, old-time fans do have an inclination toward Prime over Taylor Swift.
Taylor Swift versus Deion Sanders?
Taylor Swift has brought an incredible dose of glamor to the mix with her appearances on the field in support of Travis Kelce. Her connection with the Kansas City Chiefs star has sparked rumors of a budding relationship. Taylor’s presence on the football field has brought fresh interest to the game.
On the other hand, Deion Sanders has attempted a remarkable transformation for the Colorado football program. His innovative approach and engagement with social media conferences have brought new energy as well.
However, Prime Effect trumped Swift’s effect on the field as a fan recently held a banner in support of Deion Sanders. She delivered an interesting verdict with the message,
“Coach Prime > Taylor Swift”
Ardent Prime Time supporter gives her verdict on Coach Prime vs. Taylor Swift debate!#Primetime #primeffect #deionsanders #GoBuffs pic.twitter.com/lUHS2I9San
— AnushreeGuptaOfficial (@Anushree_Gupta_) October 13, 2023
Deion Sanders shared the story via Instagram acknowledging the love and support of the fans in his favor. Sanders has not only revitalized the program but has also been very vocal of the approach with sneak peeks from his pep talks being shared constantly. He has resorted to increasing constructive criticism of his team bringing new perspectives to college-level football.
The Two Celebrities Shifting the Landscape of Football
Deion Sanders’ impact on the team has been visible with the Colorado Buffaloes’ increased popularity. The followers on Buffs’ Instagram page have seen a surge from 58k followers to over 1 million as of now. The Buffaloes vs. Oregon loss to the former reached a record 10.03 million viewers making it the largest audience in the season.
Since Sanders’ induction, all games have experienced a sellout with some famous names appearing in support of him. There is a $14 million boost in ticket sales with an 892% spike in merch sales due to the Prime Effect.
Taylor Swift’s presence has left a mark on the reactions as well. Most of this has resulted in an advantage for Travis Kelce’s brand and image, with the stats in his favor. He has seen a 400% spike in his jersey sales, his podcast ranked #1 overall on Apple with a 383K addition to his IG family, per Front Office Sports. The NFL has also seen a substantial jump in female viewership.
Since Taylor Swift showed up to Sunday’s Chiefs-Bears game:
• 400% spike in Travis Kelce jersey sales
• Kelce’s podcast ranks #1 overall on Apple
• Kelce adds 383K Instagram followers
• 24.3M viewers watch, #1 game this week
• 63% jump in female viewers age 18-49
• 3x… pic.twitter.com/Wqtu1vgMCT— Front Office Sports (@FOS) September 26, 2023
It is evident that Taylor Swift has added more value to Travis Kelce’s individual name and Kansas City Chiefs by extension. However, as per the reports Deion Sanders’ Prime Effect has been more broad. As the season for college football and the NFL continue, it remains to be seen what impresses the fans more. Which side are you on?