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FSU HC Mike Norvell Explains How NIL Is Adding More Pressure on the Players Despite Earning Them Millions

Sneha Singh
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Florida State Seminoles head coach Mike Norvell reacts before the game against the Clemson Tigers at Doak S. Campbell Stadium. 

Ever since the NCAA scrapped its earlier prohibition on NIL earnings in 2021, it has completely changed the landscape of college football. While college athletes can now profit from their name, image, and likeness, and kickstart their journey to financial independence, Mike Norvell highlighted one downside of the rule.

No one has witnessed the impact of the NIL rule change on the collegiate level better than their head coaches. The Florida State HC shed light on his perspective on how the athletes now face added “pressure” to their NFL journey. During an appearance on Robert Griffin III’s podcast, ‘Outta Pocket’, he expressed:

These players now with NIL opportunities, with things that are out there, that adds pressure because it used to just be, well, are you going to get in the NFL or not?”

Norvell elaborated on how the players’ performances play an important role in “opening doors for more opportunities” or closing them. The coach also detailed the pressures the young athletes face to maintain and promote their name on the field.

These young men are having to battle within from, even just the immediate of family, of the expectation of all of those things that you go back to your playing career.”

The Florida HC also acknowledged the upsides of NIL, saying how it has been a “blessing” for the athletes, allowing them to earn and help their loved ones by proving their worth on the field. At the same time, Norvell opines that it has turned into an “accelerated process” of finding a balance.

It is a blessing for them because a lot of these guys are getting opportunities to help take care of their families and opportunities that they’ve earned and they put themselves in a position for… If you get consumed with that, well, you’re missing out on the joy of the journey you’re going to be onto.

While the upsides of NIL far outweigh its cons, with players like Shedeur Sanders, Travis Hunter, and Arch Manning earning millions of dollars even before turning pro, Mike Norvell’s concerns remain valid. Going forward, the coaches and the college management need to ensure that they foster a safe space so their players get a fair chance of benefitting from the rule and enjoying their road to the NFL.

Post Edited By:Karthik Raman

About the author

Sneha Singh

Sneha Singh

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Sneha Singh is an NFL journalist for The SportsRush. She is currently pursuing engineering, but her passion for writing and love for American football led her to join The SportsRush in 2024. With prior experience at various media outlets across genres, Sneha has been following the sport for the past three years. What started from coffee table banter with her friends arguing for their favorite teams, soon developed into a deep-rooted love for the sport. Before she knew it, Sneha was passionately following the offseason, tracking trades, draft prospects, and heartbreaking retirements. The two teams she holds closest to her heart are the Philadelphia Eagles and the San Francisco 49ers. The last two years have been quite eventful for Sneha, as both of her favorite teams made it to the Super Bowl in consecutive seasons. However, her first live game ended in heartbreak when the Kansas City Chiefs defeated the Eagles on the grandest stage. The disappointment carried into the following year when the Chiefs beat the 49ers. Even Jason Kelce announced his retirement, which she wasn't thrilled about, but she appreciates that he's still connected to the league in various ways. When it comes to covering a story, it's not just the on-field action that excites Sneha but also the behind-the-scenes strategies, stories, and business dealings. She currently has over 400 articles to her name. Outside the NFL, Sneha finds solace in fiction. Whether it's books, films, anime, or video games, as long as there is a good story with creative expression, she's there for it. On the flip side, Sneha also likes to code and is an avid ML developer. What little time is left when she is not writing, consuming, or coding, Sneha likes to play the guitar.

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