“They Should Sell Out Immediately”: Deion Sanders Feels Extremely Confident About His Newly Released Black and Gold Nike Shoes Ahead of Shedeur’s Celebrity Super Bowl Matchup

The first line sold out within minutes when it was introduced two weeks ago. Now, there’s a second iteration and Deion Sanders is confident this one will do even better. We’re talking about the Nike Air Diamond Turf, which is being revived with a brand-new colorway.

The new black and gold design was inspired by the color scheme Deion sported on his draft day. One could also argue that it matches the Buffaloes’ colors too. Either way, the inspired sneakers make a statement.

Deion Sanders and Nike have had a largely win-win association since 1992, barring the period from 2009 when he joined hands with Under Armour. Nike and Sanders joined forces again in 2023 and several sneaker lines bearing his name have hit the market. When Sanders reintroduced Nike Air Diamond Turf 1, it sold out “within minutes“ two weeks ago. Its features were indeed that catchy.

The OG Nike Air Diamond Turf 1 featured a red and gold color scheme. Now, it has been followed up with the second version in black and gold.

While in New Orleans recently, Deion spotted someone rocking the newly released pair, with Darius Sanders on hand behind the camera to capture the moment. Naturally, the Colorado HC had a few words to say.

By the way, Darius and Deion are not related, in case you’re wondering. The former is a multimedia content creator and the CEO of Reach The People Media LLC. As Darius filmed, Deion raved about how the black and gold colorway popped, even confidently predicting the sneakers would fly off the shelves. Darius agreed.

“Deion: That black and gold, they should sell out immediately.

Darius: They will

Deion: They will, because Darius is a good man.”

If history is any indication, Sanders’ prediction is bound to come true.

No official release date or name has been revealed for the black and gold shoes, although X handle @nicekicks, which tracks sneaker drops, has scooped the deets:

While his father was making business moves, Shedeur Sanders was busy making media waves. Of course, he is a big Nike fan like his dad — not surprising, considering the senior Sanders’ seven-figure deal with the brand — but Shedeur takes brand loyalty to another level.

In the lead-up to Super Bowl LIX, Shedeur received special access to a shoe store boasting many rare pairs of Jordans. However, he declined to walk out with any because he “only wears Dad [Deion’s] shoes.”

Shedeur is hoping to attend Super Bowl Week in the future as a participant in the game, rather than a guest. But that all depends on where he lands in the 2025 NFL Draft.