“They Should Sell Out Immediately”: Deion Sanders Feels Extremely Confident About His Newly Released Black and Gold Nike Shoes Ahead of Shedeur’s Celebrity Super Bowl Matchup

The Sanders are big Nike fans. They have to be, since Deion Sanders has a seven-figure shoe deal with the brand. He initially signed a contract with them in 1992, and since then, several sneaker lines bearing his name (and signature catchphrases) have hit the market, with some becoming iconic. One such line, the Air Diamond Turf, was recently revived with a fresh colorway, much to Sanders’ delight.

This new colorway—featuring black and gold—was inspired by the color scheme Deion wore on his draft day. One could also argue that it matches the Colorado Buffaloes’ colors, but either way, the inspired sneakers make a statement.

While in New Orleans, Deion spotted someone rocking the newly released pair, with Darius Sanders behind the camera capturing the moment. Naturally, the Colorado HC had to say a few words.

Darius isn’t related to Deion by blood, in case there’s confusion. He is a multi-media content creator and the CEO of Reach The People Media LLC. As Darius filmed, Deion raved about how the black and gold colorway popped, even confidently predicting the sneakers would fly off the shelves. Darius agreed.

“Deion: That black and gold, they should sell out immediately.

Darius: They will

Deion: They will, because Darius is a good man.”

Coach Prime’s relationship with Nike hasn’t always been cordial. In 2009, he split with the company to join hands with rival, Under Armour. But Nike and Sanders eventually mended fences in 2023, when “Coach Prime” became Colorado’s football coach.

Since then, they have reestablished themselves as a force to be reckoned with. Sanders’ reintroduced Nike Air Diamond Turf 1 sold out “within minutes” two weeks ago.

No official release date or name has been revealed for the black and gold shoes. Despite this, if history is any indication, Sanders’ prediction is destined to come true.

While his father was making business moves, Shedeur Sanders was busy making media waves. He drew immense fan attention in the lead-up to Super Bowl LIX.

He also received special access to a shoe store boasting many rare pairs of Jordans. However, he declined to walk out with any because he “only wears [Deion’s] shoes.”

Shedeur, after his other obligations, appeared as a special guest at the NFL’s Super Bowl Flag Football contest on Saturday night. There, he met Angel Reese, Kai Cenat, and Druski, among others.

Sanders is hoping to attend Super Bowl Week as a participant in the game early in his NFL career. His chances of doing so will be impacted by where he lands in the 2025 NFL Draft.