With Shedeur Sanders at the helm, the Colorado Buffaloes recently tasted victory after enduring quite a dry spell. The star QB, however, had an interesting way to celebrate. Just as he had flaunted Rolex in the face of Nebraska receiver Billy Kemp a few weeks back, Shedeur pulled out a similar gesture in front of the Arizona State students after their recent game.
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The highly anticipated bout between the Buffaloes and the Sun Devils kept everyone on the edge of their seats until the very end. With the score tied, the Buffaloes pulled off a game-sealing field goal with just 12 seconds remaining in the clock. And the celebration that followed was even more surprising.
After defeating ASU, Shedeur ran up to the Arizona student section, flaunting his watch at the losing side. It seems to have become his signature emote, with even DJ Khaled dubbing it ‘The Shedeur.”
Shedeur went straight to the Arizona State student section after Colorado’s win to throw up his watch pic.twitter.com/WIiSrLB4cT
— Yahoo Sports (@YahooSports) October 8, 2023
The Sanders family is fond of their bling. From Coach Prime’s whistle to Shedeur’s Rolex, they clearly appreciate the finer things in life. Similarly, Young Sanders is quite the watch aficionado and has a particular affinity towards the Rolly. And his celebratory methods are just as glitzy as his jewels.
However, what is not immediately clear is what Sanders means by this gesture. Is he telling his opponents it is reckoning time, or is he flexing his wealth? But one thing is clear, it’s a power move, and one he has fully embraced.
Shedeur Sanders’ Iconic Watch Collection
The watch Sanders sported at the Arizona game is not any common thing or even a Rolex but a one-of-a-kind Audemars Piguet Royal Oak 15500 flooded with diamonds from Jacksonville’s Saki Diamonds. Sanders has pulled this move quite a few times now, with the ASU matchup being the latest example.
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It’s not simply retaliation for “disrespect,” as seen in the instances against the Huskers and Norvell, but also a celebration. In fact, Shedeur uses it before, during, and after the games and sells merch featuring this very pose.
DJ Khaled summarized it beautifully, as reported by Complex: “What’s going on in Colorado woke the world up in a beautiful way. Anybody that comes in our way, we hit ‘em with ‘The Shedeur.’ It’s always our time. Win with us or watch us win.” That said, it will be interesting to see if ‘Rich Kid’ Shedeur continues with similar celebrations in the coming days.