Philip Morris and Ferrari find themselves in the middle of an ‘advertising’ controversy ahead of the first grand prix of the year in Melbourne.
The ‘Mission Winnow’ sponsorship programme launched by Philip Morris, one that tries to promote ‘smoke free alternatives’.
Formula 1 has stayed away from cigarette advertising and marketing for sometime now. The ‘Mission Winnow’ programme isn’t one that promotes cigarettes directly, but is being seen by Australia’s Department of Health and Victoria’s Department of Health and Human Services as one that does indirectly advertise smoking.
Australia does not permit tobacco advertising in the country and hence Ferrari and Philip Morris are currently under investigation before the Australian Grand Prix.
Now, Tommaso di Giovanni, Philip Morris International Director of Global Communication, has confirmed that the ‘Mission Winnow’ programme is in accordance with global tobacco advertising laws.
“The initiative and the symbols and logos used on the livery of the Scuderia Ferrari Mission Winnow and the website comply with the laws that apply to our activities in Australia and the State of Victoria,” di Giovanni said.
“We are aware of the debate on Mission Winnow in Australia and we are working with the organisers of the local grand prix to understand the concerns of the authorities and give them an answer.
“Mission Winnow does not advertise or promote our company’s products or product brands. Rather, it is designed to talk about our commitment to improving ourselves in everything we do.
“Mission Winnow is a window to the new Philip Morris International and our partners, to our commitment and the stimuli that drive us to improve and evolve. And to contribute to the progress of society.” he added.
Do you think Ferrari and Philip Morris will get away with this sponsorship issue? Or will Ferrari have to tinker with its livery for the first 2019 grand prix.