The 11th edition of Indian Premier League (IPL) is already on the door. The excitements in fans are very much high as they will get to see one of the best team, Chennai Super Kings again. Chennai Super Kings (CSK) is coming back after 2 years ban. Just before the inception of the upcoming IPL season, CSK launched its mobile app on Monday. With this step, CSK wants to bring the fans and team together on a digital platform.
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All-rounder Ravindra Jadeja inaugurated the App –a one-stop destination for everything to do with the franchise, in the presence of the CSK CEO K S Viswanathan. Ravindra Jadeja was retained by CSK for the year 2018.
The app, which is developed by Tekplay Systems, has a wide range of features such as news, views, match analysis, fan zone, competitions and games, CSK TV. It will also offer its users to book match tickets and official merchandise through the app.
As per chennaisuperkings.com, Viswanathan said, “To give back to the fans CSK has been exploring ways and means of bringing fans closer to the team, be it via the official merchandise or tickets or being able to follow their Lions. For this, we tied up with our official technology partner Tekplay Systems, who developed the predictive analytical engine for the IPL auctions, which helped us pick a balanced squad.”
Meanwhile, Tekplay Systems Chief Technology Officer Vijay Karthik said, “Sports organizations constantly look at ways and means to improve their fan engagement. Digitization and analytics play a very important role in today’s sports organizations.”
The upcoming IPL season will start off with CSK taking on Defending Champions, Mumbai Indians (MI) on 7th April at Wankhede Stadium. CSK has never won their first match against MI in IPL. It would be interesting to see if CSK can change this unwanted record this time.
