“It is wonderful to continue our close relationship with Sauber Motorsport” – Alfa Romeo F1 has announced the extension of its partnership with Singha Corporation.
Singha Corporation, the Thai brewery giant, has continued its partnership with Sauber Motorsport for yet another season. This will see Singha branding on both the Alfa Romeo F1 cars of Kimi Raikkonen and Antonio Giovinazzi. Alfa Romeo team boss Frédéric Vasseur expressed his delight at the extension of the deal.
“In the fast-changing world of Formula 1, it’s a very good sign to see a partnership of this kind stretch into its third year. Singha Corporation has been a true friend of our team since their arrival and we are committed to honouring this partnership in the best possible way – fighting for positive results on the track and giving 100% to develop our activation off it.”
Sauber Motorsport and Singha Corporation will add another chapter to their history together as the two brands announce an extension of their partnership for the 2021 season – the third year of this relationship. 🤝
— Alfa Romeo Racing ORLEN (@alfaromeoracing) January 29, 2021
Alfa Romeo F1 and Sauber a family – Singha
Singha Corporation is a subsidiary of Boon Rawd Brewery, the first Thai brewery brand. Voravud Bhirombhakdi, the Senior Executive Vice-President, also expressed joy at the announcement. Sauber had earlier confirmed its association with Alfa Romeo for this season, making Singha the icing on the cake.
“It is wonderful to continue our close relationship with Sauber Motorsport. Having been involved in Formula 1 since 2010, we can truly say we have found our home with Alfa Romeo Racing ORLEN. Just like our company, which originates from a family business, Sauber very much feels like a big family and we are proud to be part of it.”