Lawrence Stroll’s Company Pays $10 Million to Tom Brady to Keep Them Alive

Tom Brady is among the most trusted faces in the United States for his extraordinary NFL career. And that’s why Lawrence Stroll’s company Aston Martin pays a handsome sum to him to keep the luxury brand relevant among American buyers.

Business F1 reveals that Aston Martin pays around $10 million to Brady to keep the legitimacy of the brand in the United States. It’s apparently equal to what the luxury car makers also pay to the James Bond franchise to allow them to represent the brand.

The total $20 million spent every year on these two figures is not a bad investment. In fact, it certainly boosts the sale of the brand across the UK and the United States.

 

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Tom Brady-boosted sales are now even more fruitful

Brady certainly plays a huge role in the American sales of Aston Martin. And now, with the British Pound getting depreciated against the American Dollar, every sale in America is now more profitable for the British car company.

Therefore, it now makes even more sense for Brady to be the face of Aston Martin in America. But is that enough for the company that has been seeing continuous losses for a while?

Ever since Stroll has taken over as the chairman of the car company, the biggest worry of his has been the piling up losses of the company. But with the investors like Saudi Public Investment Fund ready to put faith in the company, Aston Martin can map out its survival.

How Aston Martin could leverage Brady’s connection in F1?

Brady over the years has shown his interest in motorsports and has also made a few appearances in F1 races. Though, this year, he didn’t come for the Miami Grand Prix that happened earlier this month.

But with two more races to go in the United States, Aston Martin can bring Brady as their star appearance in the paddock. The much-hyped Las Vegas Grand Prix could be the ideal date and could attract more attention to the event.

 

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With Aston Martin also having a legend like Fernando Alonso in their fold, they can also pit him with Brady for a video or interview. The fans would love to see that interaction. So far, Brady has only communicated with Lewis Hamilton in the F1 paddock.

About the author

Tanish Chachra

Tanish Chachra is the Motorsport editor at The SportsRush. He saw his first race when F1 visited India in 2011, and since then, his romance with the sport has been seasonal until he took up this role in 2020. Reigniting F1's coverage on this site, Tanish has fallen in love with the sport all over again. He loves Kimi Raikkonen and sees a future world champion in Oscar Piastri. Away from us, he loves to snuggle inside his books.

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