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‘Excited To See Tiger Get Out From Under the Thumb of Nike’: Fans React to Tiger Woods Ending Ties With Nike

Suchita Chakraborty
Published

$30 Million to $300 Million in Revenue: Why Nike Stuck With Tiger Woods Despite All the Controversies

After weeks of speculation, Tiger Woods finally declared his split with Nike on January 8. The 27-year partnership, which credited around $500 million to Woods’ net worth, ended on an emotional note. Nobody could have thought Woods’ appearance at the PNC Championship in Nike apparel would be his last. Even then, in an interview, Woods stated that he’s still wearing their product, which means it wasn’t easy for the Hall of Famer to come to a decision. 

 

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A post shared by Tiger Woods (@tigerwoods)

This news comes as the second ominous news for the brand after Jason Day ended his partnership with the brand on January 2nd. Tiger thanked the brand and its co-founder in a post on Twitter (now X), and stated that he had plenty “amazing moments and memories” with the brand. Another major sight to note is that Nike’s revenue has spiked significantly with Woods’ inclusion as the ambassador. It was $6.4 billion in 1996, and became $51.2 billion in 2023. 

 

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A post shared by Nike (@nike)

Nike also thanked Woods on social media and both decided on a happy ending. Posting a picture of Woods in his signature red, the brand wrote,

“Tiger, you challenged your competition, stereotypes, conventions, the old school way of thinking…You challenged us…we’re grateful.”

Nevertheless, this news has created a huge tornado in the golf community. Many influential figures have revealed their say on this. 

Fans React To the End of An Era With Tiger Woods

Many golf followers, writers, pundits, and fans have shed their remarks on this split. People greatly admired the mutual respect Woods and Nike share.

Golf writer, Jason Sobel wrote that he thinks the partnership has concluded with no bitter feelings for each other.

One fan posted an ad for Nike where Tiger Woods is featured and calls that the best one so far.

The CEO of Whoop posted his favorite Nike and Woods version of advertisement from the past.

A wonderful recollection of  an old advertisement was posted by Flushing It, where young Rory McIlroy is watching his inspiration, Tiger.

A cybercitizen thinks that one of the most lucrative endorsement deals has come to an end.

A DP World Tour golfer reminisced Woods’ appearance in red and was sad that he wouldn’t be able to see him like that anymore on Sunday events.

A podcast host thought that this is finally Woods’ opportunity to enjoy his freedom.

A follower posted a collage of all Woods and Nike moments on the course.

Woods had a successful year at the Hero World Challenge and PNC Championship, now he is looking forward to Riviera Country Club to play at the Genesis Invitational. Woods might begin a new chapter henceforth, as stated by him. Only time can unfold what’s next.

About the author

Suchita Chakraborty

Suchita Chakraborty

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Suchita Chakraborty is a senior golf writer at The SportsRush. She did her post-graduation at St. Xavier's University. For a year now, she has developed a riveting inclination toward golf, with Tiger Woods and Rory McIlroy being her top-tier motivational figures to indulge in the sport. She even lives by the words of the Hall of Famer, "You can always become better", which impels her to excel every day. Her strong suit in golf is covering the LPGA Tour, especially the nooks and crannies of the international event, the Solheim Cup. As a pastime amusement, Suchita also engages herself in reading about golf controversies. Her favorite pick is ‘LIV and Let Die’ by Alan Shipnuck, which covers the PGA-LIV beef.

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