After weeks of speculation, Tiger Woods finally declared his split with Nike on January 8. The 27-year partnership, which credited around $500 million to Woods’ net worth, ended on an emotional note. Nobody could have thought Woods’ appearance at the PNC Championship in Nike apparel would be his last. Even then, in an interview, Woods stated that he’s still wearing their product, which means it wasn’t easy for the Hall of Famer to come to a decision.
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This news comes as the second ominous news for the brand after Jason Day ended his partnership with the brand on January 2nd. Tiger thanked the brand and its co-founder in a post on Twitter (now X), and stated that he had plenty “amazing moments and memories” with the brand. Another major sight to note is that Nike’s revenue has spiked significantly with Woods’ inclusion as the ambassador. It was $6.4 billion in 1996, and became $51.2 billion in 2023.
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Nike also thanked Woods on social media and both decided on a happy ending. Posting a picture of Woods in his signature red, the brand wrote,
“Tiger, you challenged your competition, stereotypes, conventions, the old school way of thinking…You challenged us…we’re grateful.”
Nevertheless, this news has created a huge tornado in the golf community. Many influential figures have revealed their say on this.
Fans React To the End of An Era With Tiger Woods
Many golf followers, writers, pundits, and fans have shed their remarks on this split. People greatly admired the mutual respect Woods and Nike share.
Golf writer, Jason Sobel wrote that he thinks the partnership has concluded with no bitter feelings for each other.
The mutual admiration/respect voiced publicly today from both Tiger Woods and Nike should suggest that there are no hard feelings between them to this chapter being closed, that it’s not some bitter ending.
— Jason Sobel (@JasonSobelTAN) January 8, 2024
One fan posted an ad for Nike where Tiger Woods is featured and calls that the best one so far.
Lots of great Tiger-Nike ads over the years. But this one, in my mind, remains the best and most beautiful.
Simple perfection. pic.twitter.com/JjKlxddX3y
— LKD (@LukeKerrDineen) January 8, 2024
The CEO of Whoop posted his favorite Nike and Woods version of advertisement from the past.
In honor of the unbelievable Tiger Woods / Nike marketing run, I give you my favorite commercial of all time as narrated by his father pic.twitter.com/XmwkbtaJaB
— Will Ahmed (@willahmed) January 8, 2024
A wonderful recollection of an old advertisement was posted by Flushing It, where young Rory McIlroy is watching his inspiration, Tiger.
Nike Golf gave us some epic ads, but none were as good as this one of a young Rory McIlroy being inspired by a peak Tiger Woods as a kid. I wouldn’t Mind so many ad breaks during golf coverage if they were all like this!
— Flushing It (@flushingitgolf) January 8, 2024
A cybercitizen thinks that one of the most lucrative endorsement deals has come to an end.
Tiger Woods has announced that he is leaving Nike.
• 27-year partnership
• $500 million in payments
• Billions in sales generatedOne of the most lucrative endorsement deals in sports history is officially over. pic.twitter.com/E2PrV7pYEy
— Joe Pompliano (@JoePompliano) January 8, 2024
A DP World Tour golfer reminisced Woods’ appearance in red and was sad that he wouldn’t be able to see him like that anymore on Sunday events.
The rumours are true, @TigerWoods and @nike are splitting ways. Sad news but I still hope to see Tiger wearing red and black on Sunday afternoon at @TheMasters
— Pablo Larrazabal (@plarrazabal) January 8, 2024
A podcast host thought that this is finally Woods’ opportunity to enjoy his freedom.
I am excited to see Tiger get out from under the thumb of Nike and be given some freedom to explore pic.twitter.com/D5HITWxLLg
— Brendan Porath (@BrendanPorath) January 8, 2024
A follower posted a collage of all Woods and Nike moments on the course.
I am excited to see Tiger get out from under the thumb of Nike and be given some freedom to explore pic.twitter.com/D5HITWxLLg
— Brendan Porath (@BrendanPorath) January 8, 2024
Woods had a successful year at the Hero World Challenge and PNC Championship, now he is looking forward to Riviera Country Club to play at the Genesis Invitational. Woods might begin a new chapter henceforth, as stated by him. Only time can unfold what’s next.