True or False – Brand Kohli Has Overtaken Brand Dhoni ?
3) Kohli is the Youth Hero of the country !
There was a time in the 90’s when every kid in India had Sachin Tedulkar as his hero. After Sachin there was Dhoni from the mid 2000s.
In 2016 neither Sachin nor Dhoni has the youth connect that Virat Kohli has with us. His brash and aggressive attitude is something that we as the youth relate to.
His haircuts, tattoos, and fashion sense is something that everyone tries to copy. It is cool to be like Kohli, so why would any company not try and get him on board? (Brand Kohli has overtaken Brand Dhoni)
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