LeBron James and Maverick Carter secure $100 million investment for media company aimed at providing a platform for black creators.
Lakers superstar and his business partner Maverick Carter have raised $100 million to form a media company. The company aims to give a platform for black creators and consumers.
The name of the company is ‘The SpringHill Company’. James and Carter(who is also the Lakers superstar’s agent) formed the company the day after the NBA shut down due to the coronavirus pandemic in March.
NEW COVER: The King and the CEO.
LeBron James and his longtime business partner Maverick Carter are building a new media company that aims to give a voice to Black creators and consumers who’ve been pandered to, ignored, or underserved https://t.co/BvUkRG1Pml pic.twitter.com/7SkUaEdYhv
— (@BW) June 25, 2020
A group of investors; Guggenheim Investments, UC Investments, SISTER and SC. Holdings announced their investment and backing of the company. They have together raised $100 million and aim to build a media empire in the world.
LeBron James and Maverick Carter’s – The Springhill Company
The company formed by the multiple time MVP and his business partner aims to give a platform to black creators and consumers. The SpringHill company reunites 3 companies previously built by LeBron and Carter:-
- Firstly, Uninterrupted, the athlete empowerment media, and consumer product company.
- Secondly, SpringHill Entertainment, the premium scripted and unscripted film and television production company.
- And lastly, The Robot Company, the brand, and culture agency.
SpringHill Entertainment is behind the game show ‘The Wall’ and the movie ‘Space Jam: A New Legacy’.
Uninterrupted produces ‘The Shop: Uninterrupted’, which is a talk show on HBO featuring Black celebrities along with James and Carter.
Uninterrupted also is behind a Nike collaboration for Pride Month designed with soccer star Megan Rapinoe and basketball’s Sue Bird.
SpringHill is the name of the apartment complex James lived in with his mother in Akron.
“I’ve always wanted to use the platform of basketball to empower those around me. Now I’m incredibly excited about the opportunity to build a company that empowers creators, consumers, and everything it touches. The SpringHill Company defines empowerment. You see it in the team we’ve built, the stories we tell, and the community our work will serve,” LeBron James said in a press release.
This company gives a platform to those communities that are often suppressed. The company is diverse.
Other Initiatives by LeBron and Carter
The Lakers superstar has been actively helping people in need during the coronavirus pandemic. Providing them with food and shelter.
James and Carter together formed a campaign called ‘More than a Vote’. The group is focused on protecting voter rights and preventing suppression, especially in the black community. Many NBA stars have agreed with James and became a part of the movement including Trae Young.
LeBron has actively been supporting the Black Lives Matter movement after the tragic and shocking death of George Floyd.
Carter reportedly signed a TV production deal with Disney and is working with Netflix on a basketball movie starring Adam Sandler.