Devin Booker is one of the leading young faces of the NBA. The young guard has put together an impressive investment portfolio at just 26 years of age, that includes companies like Overtime, COCO5, and Buzzer, just to name a few. But of all his investments and business ventures over the years, Booker’s involvement in the $80 million series C funding raised by the sports media company, Overtime a couple of years ago has to be on top of the list.
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Back in 2021, Overtime Sports went on to raise $80 million in investment from a group of prominent investors. The list of investors included Jeff Bezos’ investment firm, entertainer Drake, Reddit co-founder Alexis Ohanian, and several National Basketball Association players, like Booker and Klay Thompson.
Overtime is a sports media company that is focused on bringing content that appeals to a younger audience across the world. It also hosts multiple sports leagues, in an attempt to provide opportunities to youngsters and disrupt the current paradigm of professional sports.
The list of investors also included NBA players Trae Young, Kevin Durant, and many others. Of all the NBA players who have shown interest in the company, Devin Booker was one of the earliest investors in the brand.
Booker, who is still relatively young in the league, understands the importance of providing sports content that caters to the youth. It also helps that Overtime has always been heavily involved in basketball, especially covering the growth of High School and AAU players.
Devin Booker signs with Nike with his signature shoe on the way
Phoenix Suns are the heavy favorites to make it out of the West this season. Booker, while on his way to play his 9th season in the league, has already ascended to superstar status. This fact was recently validated by Nike, as the Suns star was given the green signal to get his signature shoe.
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Booker, who has only worn Kobes throughout his career, dropped a teaser ‘video’ of him wearing the shoes in different events and locations. The video included appearances from stars such as Drake and Jamal Crawford. The Nike athlete seems to be excited about the shoes, as “Book 1” is rumored to be released in the spring of 2024.
