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Dec 14, 2024; New York, NY, USA; Colorado Buffaloes wide receiver/cornerback Travis Hunter speaks on stage during a press conference before the 2024 Heisman Trophy Presentation.

    Travis Hunter Reveals What Made Adidas the Perfect Brand for Him: “Not Signing Nothing That Ain’t Got Family Involved”

    Ayush Juneja
    “Gotta Go Put All of Coach Prime Shoes Back in His Office”: Fans React as Travis Hunter Announces Partnership With Adidas
    Colorado Buffaloes wide receiver Travis Hunter (12) before the game against the Baylor Bears at Folsom Field.

    Reese Patanjo

    Adidas Reportedly Axes National Pride While Signing Alleged $10.7 Million Apparel Deal with Mercedes
    Adidas Reportedly Axes National Pride While Signing Alleged $10.7 Million Apparel Deal with Mercedes

    Naman Gopal Srivastava

    How Alexander Zverev And Sponsor Adidas Are Fighting For Their Tennis Futures Years After German Star Made a Boris Becker Fashion Pitch to Them
    The Alexander Zverev Domestic Violence Case Is Taking Over Australian Open With the Likes of Iga Swiatek to Stefanos Tsitsipas & Grigor Dimitrov Asked Tough Questions

    Puranjay Dixit

    “I Spent a Million Dollars Just on the Hotel”: Gilbert Arenas Spent $2.5 Million on Birthday Party to Land a $40 Million Adidas Deal in 2007
    "I Spent a Million Dollars Just on the Hotel": Gilbert Arenas Spent $2.5 Million on Birthday Party to Land a $40 Million Adidas Deal in 2007

    Trikansh Kher

    ” I Know People Are Gonna Wear”: Anthony Edwards Confident His Signature Shoe with Adidas Will Prove to be a Crowd Favorite
    " I Know People Are Gonna Wear": Anthony Edwards Confident His Signature Shoe with Adidas Will Prove to be a Crowd Favorite

    Tonoy Sengupta

    Blood Brothers of Red Bull’s Ex-Sponsors Ready to Shelve $100,000,000 to Reshape the Identity of AlphaTauri
    Blood Brothers of Red Bull’s Ex-Sponsors Ready to Shelve $100,000,000 to Reshape the Identity of AlphaTauri

    Vidit Dhawan

    Missing Out On Anthony Edwards But Edging Out Michael Jordan’s Brand, $156 Billion Worth Nike More Than Triples Competitor Adidas’s Athletes On Team USA
    Missing Out On Anthony Edwards But Edging Out Michael Jordan's Brand, $156 Billion Worth Nike More Than Triples Competitor Adidas's Athletes On Team USA

    Advait Jajodia

    Despite A Bonus Check, 18 Y/o LeBron James ‘Gave Up Reebok’s’ $100,000,000 Deal The Same Night He Accepted Nike’s 7 Year Contract
    Despite A Bonus Check, 18 Y/o LeBron James ‘Gave Up Reebok’s’ $100,000,000 Deal The Same Night He Accepted Nike’s 7 Year Contract

    Samir Mehdi

    Prior To Receiving $17,400,000, Shaquille O’Neal Admitted To Hoarding 30 Reebok Tracksuits To Save Money
    Prior To Receiving $17,400,000, Shaquille O'Neal Admitted To Hoarding 30 Reebok Tracksuits To Save Money

    Trikansh Kher

    Patrick Mahomes Drops New $140 Impact FLX Football Shoe Continuing His Quest to Replicate the ‘Michael Jordan’ Legacy
    Patrick Mahomes Drops New $140 Impact FLX Football Shoe Continuing His Quest to Replicate the ‘Michael Jordan’ Legacy

    Arjun Sukumaran