Fox Sports’ campaign on Virat Kohli: The American Sports Channel has laid emphasis on the Indian captain in their latest ad campaign.
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A much-awaited full tour such as India’s tour of Australia is bound to allure eyeballs from all corners of the world. Citing the overall opportunity for a broadcaster in mind, channels tend to take the extra step in promoting such an event for only then will the maximum number of audiences will watch the match.
Fox Sports, owned by 21st Century Fox, is responsible for broadcasting the whole tour in Australia. In a bid to entice additional number of people towards the event, they have carried out an entire advertising campaign regarding arguably the most commercially productive cricketer at the moment – Virat Kohli.
The entire 48-second promo ad revolves around Kohli and whether he will continue his unbelievable form down under as well or not. There is no hiding to the fact that Kohli had dominated proceedings in both South Africa and England earlier this year.
This tour being a major part of India’s overseas season, fans would be expecting the 30-year old Indian captain to once again lead the batting charts across formats. If Kohli becomes successful in doing so, it will yet again highlight his inhuman abilities.
The video claims Kohli as ‘King’ and ‘World’s Best Batsman’. It also puts forwards a couple of major achievements which Kohli has achieved this year. Apart from his feats, some of his most impressive innings have been added in the video.
The video ends by bringing out a question in front of all of us – ‘Will Kohli become the first Indian captain to win a series in Australia?’
If he is successful enough to achieve that, it would undoubtedly go down as one of the highest points of his career. The fact that only Kohli has been mentioned in a campaign for a team sport speaks highly about his importance in the Indian team and how the team is in one way or the other dependent on him.
Watch the full video below:
Former England captain Michael Vaughan took to Twitter to share his answer about the above question. Watch his tweet below:
Read some of the latest Twitter reactions on Kohli below:
