“Earning Nike over $600 million alongside Michael Jordan made me feel honored!”: When LeBron James appreciated his own contributions to Nike over the years
LeBron James is the biggest athlete Nike has currently on their roster – it is no wonder he is also their highest seller too.
LeBron James – a name that has been ubiquitous for 20 years. Kids who grew up watching him know how it felt to unwrap a jersey with his name on the back during birthdays or Christmas. King James has been the highest jersey seller for a long, long time now, and does not look like he will stop anytime soon.
So huge, that a combined dollar value of sneakers, merch, and jerseys all over the world puts him at a cool $600 million. For a company that made $6 billion last year, one name alone brought them 1/10th of their revenue. LeBron has proved worthy of every penny Nike has paid him during his lifetime $ 1 billion deal.
That number is only bettered by Michael Jordan, who has been ruling the Nike roost since 1984. While no one can break the stronghold that his Airness has over the sneaker market, LeBron comes a healthy second, beating out Kobe Bryant and Kevin Durant for the silver medal. The best part of this number is that it has almost doubled in the last 7 years, with Forbes reporting a 340 million revenue generated in 2015.
LeBron James may be selling $600 million worth of merch every year – who exactly is buying that many LeBrons?
A recent statistic puts Bron at the top in 30 states for jersey sales – a record 60% majority. But those sales in pale in comparison to what he pulls in the Asian continent. James is a huge name not only in the States but a superstar of the highest proportions in China, Taiwan, the Philippines, and other parts of SEA.
The people of the Phillippines love King James, and he’s had multiple colorways of his shoes representing their culture, which have sold out in the island nation. They love their Basketball down there, and with Bron visiting them 7 times since 2013, they adore him to bits.
The next biggest country that LeBron sells is China – quite obvious here. A country that loves power, would not miss out on one of the most recognizable people on the planet. Plus with his comments putting down Daryl Morey being taken out of context, his power rankings in the country will not slip any time soon.
LeBron James may only have a good couple of years left in the NBA – but his revenue streams are not drying up, ever. He has the Midas touch, and even his kids’ grandchildren are sorted. “I’m definitely honored!” as rightly he should – very few people can make that sort of money for a company.
About the author
-
Samir Mehdi •
“Russell Westbrook can finally teach LeBron James rap lyrics”: NBA fans hilariously look at the upside of ‘Brodie’ teaming up with Lakers MVP as the former lip-syncs to ‘Gunna’
-
Tonoy Sengupta •
“Steve Ballmer is worth $100 BN, but still can’t buy his way to a championship!”: Hardcore Lakers fan Shannon Sharpe roasts the Clippers owner for his inspirational speech
-
Shubham Singh •
“They’re Trying to Break Us Up”: Shaquille O’Neal’s Ex-Wife Shaunie Blamed “Other Women” For Ruining Their Relationship at First
-
Raahib Singh •
“Evan Mobley gives the Cavs fans a very LeBron James-esque image!”: Cleveland rookie chases down Jayson Tatum for a huge block as the Cavs beat the Celtics at home
-
Ashish Priyadarshi •
“I’m not like some players from Philadelphia who don’t work on their game”: Shaquille O’Neal fires shots at Ben Simmons for his petty attitude with the 76ers
-
Samir Mehdi •
“Damian Lillard really just saved a fan’s house”: Blazers superstar sends LeBron James and the Lakers to the play in tournament by beating the Nuggets and reaching 42 wins