Stephen Curry cost Under Armour $600 million due to a massive issue with the Curry 3s

Stephen Curry cost Under Armour $600 million due to a massive issue with the Curry 3s

Stephen Curry and Under Armour have a solid relationship, but back in 2016, the Warriors star cost the company a massive amount of money.

Curry is the brand’s biggest name, and he’s made a lot of money through his shoes. The current Curry 9s have a flashy vibe to them, and they suit the Warriors star’s play style.

Curry’s low-top style is hard to forget, and it makes for a very attractive shoe. Curry currently has a net worth of $160 million, and he makes sure to expand his business through his relationship with Under Armour.

Things weren’t always so great though. Back in 2016, the Curry 3s launched, and well, they didn’t go as planned. However, he definitely did recover with shoes afterwards, but the Curry 3s were definitely a miss.

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Stephen Curry cost Under Armour $6 million with his Curry 3s

Back in 2016, Under Armour took a huge hit. They released the Curry 3s, and the market didn’t respond well to the new shoes. They were memed all over the internet, and the design never took off with buyers.

Per ESPN, “Under Armour lost nearly $600 million of its value as a company Friday, as its stock plummeted by more than 4 percent after the CEO of a major footwear retailer said the latest version of its Steph Curry shoe wasn’t doing as well as expected.”

“Foot Locker CEO Dick Johnson said the Curry 3 “started off a bit slower than the previous models,” causing a sell-off in the stock market.”

“While Curry’s products make up only about 5 percent ($200 million) of Under Armour’s total annual business, he is the company’s most prominent endorser.”

However, Under Armour never gave up on the shoes, and they released their own statement backing the shoes.

“We’re optimistic that they [Under Armour] are going to be able to continue to keep that [footwear business] with some momentum behind it and certainly expand their footwear offerings,” Johnson said.

Things have definitely been better for Curry and Under Armour now. The brand continues to sell his product well, and he’ll be the face of it for as long as anyone can imagine.

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Post Edited By: Ashish Priyadarshi
NBA Stephen Curry Under Armour

About the author

Ashish Priyadarshi

Ashish Priyadarshi is The SportsRush's content manager and editor. Ashish freelanced for 1 year in the NFL division before taking on an editorial role in the company. He then tacked on managing content while adding on a writing role in the NBA division. Ashish has been closely following the NFL and NBA since the 2012 season when the Patriots lost the Super Bowl and Derrick Rose was at the height of his powers. Since then, Ashish has focused on honing his knowledge for both leagues in, even writing crossover pieces. In his free time, Ashish is an avid basketball player, he loves to watch movies and TV shows, immersing himself in the cinematic world. Ashish studies computer science and data science at the University of Wisconsin-Madison and would love to mesh his love for sports with his technical skills.

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