9 Years After Calling Out Shaquille O’Neal For Being A $200,000,000 Sellout, Charles Barkley Breaks Down How He Chooses Brands To Endorse

NBA players are some of the biggest influencers in the country for people of all ages, races, and ethnicity. The advertisements and endorsements they do matter a lot. Even former players like Shaquille O’Neal and Charles Barkley, who are still a big part of the sport, get incredible offers for the same. However, unlike Shaq, Chuck screens the products he endorses and has often criticized the former for it. He talked about it on Dan Patrick Show, 9 years after calling O’Neal a sellout for taking every deal.

While O’Neal made $292,000,000 through his NBA contracts, Big Shaq earned a mammoth $200,000,000 off the court just through his endorsements, for which he supposedly never has a filter. Chuck, on the other hand, made just $40 million through his contract but has always been selective about what he endorses.

Charles Barkley reveals the selection process for his endorsements

Having played alongside O’Neal for years and being his studio partner for more than a decade, Charles Barkley could have taken his route to take every deal he is offered. However, Chuck has a strict policy about endorsement deals.

Recently, veteran sportscaster Dan Patrick asked the Sixers Hall of Famer about the oddest endorsement he has been offered. Although Chuck refrained from naming names, he revealed his screening criteria for choosing the product he endorses.

Chuck said he doesn’t just want to make money from the products he promotes but wants his partner companies to help him do things for poor people, irrespective of their race. Watch him talking about it in detail in the following YouTube video by Dan Patrick Show.

Shaq’s way of signing endorsements

Take them all! Although he does a lot for the people in need, Shaq has not made his $400 Million net worth by being picky about the endorsement offers he receives. Instead, he takes them all and then uses some of that money to bring joy to people.

However, Shaq’s way comes at a risk. The decorated NBA legend even got served for being the spokesperson and endorser of a cryptocurrency platform FTX, which declared bankruptcy after defrauding its investors for billions of dollars.

About the author

Akash Murty

An Electrical and Electronics Engineer by degree, Akash Murty is an NBA Editor at The SportsRush. Previously a Software Engineer, Murty couldn’t keep himself away from sports, and his knack for writing and putting his opinion forward brought him to the TSR. A big Soccer enthusiast, his interest in basketball developed late, as he got access to a hoop for the first time at 17. Following this, he started watching basketball at the 2012 Olympics, which transitioned to NBA, and he became a fan of the game as he watched LeBron James dominate the league. Him being an avid learner of the game and ritually following the league for around a decade, he now writes articles ranging from throwbacks, and live game reports, to gossip. LA Lakers are his favourite basketball team, while Chelsea has his heart in football. He also likes travelling, reading fiction, and sometimes cooking.

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