The Red Bull company ignored fans’ opinions about rebranding Toro Rosso four years ago and went ahead and renamed the team AlphaTauri from the 2020 F1 season onwards. The decision to rebrand Toro Rosso was a commercial one as the Austrian energy drinks conglomerate wanted to expose their lifestyle brand, AlphaTauri, to the world of F1. However, that decision did not go down too well with the fans who urged them to reconsider. While the Red Bull company snubbed the fans’ demand a few years ago, they have now addressed another one with their choice of livery.
Visa Cash App RB F1 team (V-CARB) are all set to launch their 2024 livery on Friday. The launch event is scheduled to be held at 10:15 PM PST in Las Vegas and will be graced by some top stars. However, what has caught the attention of most fans is the livery tease.
The short glimpse into the upcoming season’s livery shows that the team are reverting back to the color scheme of the Toro Rosso era with a prominent ‘Silver Bull‘ on the engine cover. This livery reveal has gone down amazingly well with the fans who have stormed social media to express how excited they are for the full release.
V-CARB rebranding could eventually turn out to be a huge success
The actual rebranding of V-CARB, however, had initially disappointed fans. Consequently, the team is now planning to win the fans over with a blockbuster launch event. As revealed on X (formerly Twitter), two iconic superstars of the current generation, Kendrick Lamar and Baby Keem, will grace the event.
As for the livery, V-CARB are likely to have a successful car reveal, considering that they will be one of the few teams who will have a colorful one. All the livery launches up till now, including Alpine, Haas, Williams, and McLaren, have a patch of ‘exposed carbon fiber‘ as a weight-saving technique.
