Michael Jordan’s Love for the $6000 Chevrolet Corvette C4 and $30,000 Corvette ZR1 Fetched the Brand “Millions” in Revenue  

Jeet Pukhrambam | 29/06/2022
Michael Jordan's Corvette ZR1

We know Michael Jordan loved to showcase his stunning wealth when he can. This is a habit he picked up while he marketed for Chevrolet.

Today’s Michael Jordan is synonymous with fast cars, fast planes, and fast life. The Billionaire now has a myriad of cars in his garage.

Some of the more notorious cars include a very limited edition Bugatti Veyron and the legendary Ferrari 512TR. But before all the money and fame, Michael was also a young rookie looking to make his mark in the league.

He had arrived in the league as a very promising young player, already winning the NCAA title with UNC. Hence, endorsements and marketing deals on hand were aplenty.

Among the more notable ones was the deal he had with Chevrolet. The American car brand was among the first to capitalize on Jordan’s

When Michael Jordan first signed with the bulls he did marketing for Chevrolet. This is also where his true marketing potential came to life.

MJ was part of a few iconic ads where kids would ask him if “that” car was his. MJ followed it up with a smiling yes while making a gimmicky basketball shot through the car’s hood.

Which car was it?  The Chevrolet Corvette C4. A classic American v8 muscle car, it was also gifted to Michael for his services. The car was his first and at the time, it cost somewhere between $6000-$9000.

Also read: “Michael Jordan bet $100,000 on a game of rock-paper-scissors”: When the Bulls legend put a small piece of his $2.1 billion fortune at stake in a game of chance

Michael Jordan’s stature grew and so did his car!

As MJ’s image grew and the marketing campaign became a resounding success, Chevrolet made millions in revenue. The 1990s was when Michael became one of the best players in the world.

His next purchase was a $30,000 Chevrolet corvette ZR1 40th anniversary edition, in 1993. He drove the car everywhere and as a result, the sales skyrocketed.

What’s more, the car was limited to only 200 models.

Since then, MJ’s garage has been filled with numerous cars. Some of them are incredibly rare and some are just there for plain nostalgia.

Also read: “Michael Jordan was forced out of the league in 1993”: Skip Bayless yet again claims billionaire’s 1st retirement was NBA’s response to deal with his gambling addiction

Post Edited By: Jeet Pukhrambam
Chevrolet Michael Jordan NBA

About the author

Jeet Pukhrambam

Jeet Pukhrambam is The SportsRush's Lead Editor for Basketball. After freelancing for five years as an independent writer, Jeet created thousands of blog posts and articles. He now covers intriguing news reports and throwback stories on all things NBA. His interest in NBA started with the ascendancy of Giannis Antetokounmpo in the 2016-17 season. Since then, Jeet has managed to coalesce his knowledge of the game and his writing to create pieces that are reflective of the current state of the league. Now, he ensures that The SportsRush produces the highest quality of writing. In his free time, he enjoys playing football, cooking, traveling, and dancing to techno. Jeet takes pride in his critical thinking, music playlists, and his love for spaghetti.

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