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How Jeffery Jordan Used a $10.6 Million Franchise Just to Celebrate Michael Jordan on Day Dedicated to Him

Tonoy Sengupta
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How Jeffery Jordan Used a $10.6 Million Franchise Just to Celebrate Michael Jordan on Day Dedicated to Him

When it comes to sports culture, Michael Jordan is kind of a big deal. At the end of the day, the man won 6 championships, 6 Finals MVPs, and 5 Regular season MVPs among a myriad of other awards. The man isn’t called the potential GOAT of the basketball world for nothing.

In light of his greatness, a day was created in his honor, which is February 2nd of every year, a clear allusion to his iconic jersey number.

As you’d expect, many across the world went absolutely insane over MJ on his day. But, what did his family do to celebrate him?

Also Read: Is Giannis Antetokounmpo Playing Tonight vs the Heat? Milwaukee Release Injury Report for 2023 NBA All-Star Eastern Conference Captain 

 

Jeffery Jordan and Michael Jordan used the ‘Heir’ app to get the celebrations going

Jeffery Jordan recently teamed up with Michael Jordan to create ‘Heir Inc’, which in turn created a sports community application, called the Heir App.

As of now, only the Beta version is out. However, that didn’t stop Jeffery from celebrating his father on it, as he explained in the caption of the Instagram post below.

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A post shared by HEIR (@heir_app)

Using his company which has raised $10.6 million just to celebrate his father?

The son of the year award better be made out of gold.

Daughter Jasmine Jordan also found a way to publicly honor her father

Unlike Jeffery, Jasmine Jordan decided not to go the hyper luxury mode.

No, instead she put this out on her Instagram.

Tributes don’t often come sweeter than that.

Also Read: Is Zion Williamson Playing Tonight vs Lakers? Pelicans Release Injury Update for 284lb All-Star

About the author

Tonoy Sengupta

Tonoy Sengupta

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Tonoy Sengupta is a Senior Editor at The SportsRush. Coming from an athletically inclined family, he has been surrounded by sports ever since he was 4 years old. But, while initially pouring all his time into Football (soccer), at 14, Tonoy discovered basketball through the countless highlights of Stephen Curry humiliating players from Curry Land. And just like that, a fiery passion for the game was ignited within Tonoy. And soon after, he decided to become a student of journalism, graduating in 2022, and choosing sports as his area of interest. Today, you can find him spending 99% of his time browsing through every type of content on every team in the NBA, before uncorking everything he has found to the world. In the 1% he isn't doing this, you can find him playing Basketball, Football, Volleyball, or practically any other sport he has had the opportunity to learn.

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