Future Hall of Famer Aaron Rodgers is bringing business to New York after the Jets executed a blockbuster trade this offseason. Aaron’s arrival has skyrocketed Jets’ jersey sales and regular season ticket sales to an unprecedented level. Usually, this kind of trend is seen during the draft season, when college athletes make their way onto the big stage. But this year, Rodgers has superseded all the existing norms.
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No doubt, the quarterback’s arrival was supposed to make a big difference in the business aspects of the franchise. But no one thought it could create so much impact at such an early stage. The season is yet to begin, and the ‘Aaron Rodgers fever’ is spreading like wildfire with each passing day.
Aaron Rodgers tops NFL jersey sales
Ever since Super Bowl LVII wrapped up, the veteran quarterback brewed rumors of a potential trade to the New York Jets franchise. There have been a series of twists and turns associated with this deal, as things were not working out between the Green Bay Packers and his new team.
Finally, A-Rod’s arrival was publicly announced through a press conference, and instantly the effect was seen on ticket sales. According to Sportico.com, the Jets have enjoyed a 400% jump in new season tickets. It is a huge figure, especially because the regular season is yet to begin, and these numbers will again soar in the future.
Meanwhile, the stats for jersey sales were also released, and Rodgers topped the tally with an impressive spike in his jersey demand. In the first 48 hours, there was a surreal jump of $1.2 million across the e-commerce platforms, with Rodgers’ jersey contributing $900,000. It is projected to hit the $3 million mark very soon.
His impact was not just restricted to merch sales or ticket value but also increased the fan following of the Jets’ social media handles. The press conference held for the announcement of Rodgers’ arrival became the most viewed session in the history of the franchise. Through these figures, one can estimate the popularity of this veteran quarterback in the NFL arena.
A-Rod wants to make it big in New York
The 39-year-old is in the final phase of his football career, and he wants to make it memorable at all costs. Rodgers’ sheer determination and grit changed the entire landscape of the Packers, making them one of the most formidable sides to play against. Now a similar trend is expected to follow in New York.
Last season, the Jets were placed at the bottom of the AFC East with a poor 7-10 record. A-Rod’s main job would be to better this record and guide his team to the playoffs. During a recent episode of the Pat McAfee Show, Aaron claimed that he will strive to meet expectations and showcase great performances in New York. Do you think, he will contend for a championship title next season?
