Deion Sanders’ program is the living proof that greatness is contagious. The respect and command he holds in the Colorado locker room shows just how influential of a figure he is. His program has been a massive success six games into the season but the players who play for Coach Prime saw it coming from a mile away. One such player is Colorado’s starting running back, Dylan Edwards.
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Dylan Edwards through ‘Thee Pregame Show’, revealed what made him sign for Deion Sanders’ team despite his first year in D1 college football. The CU players had offers from other schools with more established coaches and programs, yet they chose to be with the NFL legend for a reason. Which is now showing, as the team now is gaining national-level interest along with skyrocketing TV ratings.
What Made Dylan Edwards Sign For Deion Sanders’ Program?
Coach Prime has ripped off the conventional practices of coaches to pave his own revolutionary path. The entire CU squad certainly knows what Prime is doing has never been down before. Furthermore, his stint with Jackson State University showed what the Prime Effect brings to the table.
“When I got the call, it was just, I don’t know, I knew I had to go here,” Edwards said. “I saw all the videos at Jackson State and I knew what they were trying to do here and change college football. So I wanted to be a part of that for sure.”
“Everyone says, you know, he’s Prime Time,” he added. “You’re going to get something new out of him every day and you try to impress him because he’s a Hall of Famer. I just try to come here every day with a smile on my face, ready to work.”
Prime has certainly a different aura around him, he is a father figure to his kids and he takes it up as his mission to mentor young minds and prepare them for the life ahead not just football. His disciplinary style of coaching and marketing techniques has lured many star recruits including five-star high school QB Bryce Underwood to the team.
The Prime Effect In Full Swing
Coach Prime’s impact cannot be put in numbers as even the metrics break the scale. In just a few weeks into the season, he has brought in a $14,000,000 boost in ticket revenue while also prompting an 892 percent rise in merchandise sales. Furthermore, he made social media his strength in getting his players, maximum exposure to secure multiple brand deals.
His innovative idea to print social media handles at the back of the training uniforms of the players including the virality factor of the program resulted in seven times the increase in online mentions than last year, while also increasing sponsorship revenues by 42 percent. Prime has certainly changed the landscape of college sports and it is only a matter of time before other coaches start to replicate his methods.
