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Under Armour

(L) Steph Curry (R) Kevin Plank

    “Everybody Wants to Build the Next Jordan Brand”: Under Armour CEO Details Crucial 2018 Meeting With Steph Curry

    Nickeem Khan
    “Riley Curry Is the Reason”: Under Armour CEO Credits Stephen Curry’s Daughter for Helping Them Sign Warriors Superstar
    (L) Steph Curry with daughter Riley (R) Kevin Plank

    Nickeem Khan

    Despite Signing Tom Brady from Nike, One Fatal Decision by Under Armour Turned into a Colossal $16 Billion Loss
    Tom Brady appears at American Dream for the grand opening of Card Vault by Tom Brady, a sports card and memorabilia retailer, East Rutherford, Friday, Apr. 11, 2025

    Ayush Juneja

    “I Found the Loophole”: Cam Newton Recounts Wearing Under Armour Pregame Cleats to ‘Express Himself’
    Cam Newton on Radio Row at the Super Bowl LIX media center.

    Ayush Juneja

    “Doesn’t Happen Without You, Kent Bazemore”: Stephen Curry Credits Former Teammate for Potential Lifetime Under Armour Deal
    “Doesn’t Happen Without You, Kent Bazemore”: Stephen Curry Credits Former Teammate for Potential Lifetime Under Armour Deal

    Advait Jajodia

    Stephen Curry throws a fan’s $200 Nike LeBrons in favor of his own SC30s 
    Stephen Curry tosses a Korean fan's LeBron James shoes to the sidelines before gifting him the SC30s and autographing them.

    Hemanth Amar

    $150M worth Snoop Dogg welcomes Stephen Curry to Death Row Records with some jewelry
    $150M worth Snoop Dogg welcomes Stephen Curry to Death Row Records with some jewelry

    Arjun Julka

    The Power of Superstition –  A beloved Stephen Curry Under Armour sneaker brought back to the market
    The Power of Superstition -  A beloved Stephen Curry Under Armour sneaker brought back to the market

    Arun Sharma

    Under Armour is risking $14 billion by not promoting 4x NBA champ Stephen Curry
    Under Armour is risking $14 billion by not promoting 4x NBA champ Stephen Curry

    Jeet Pukhrambam

    Stephen Curry cost Under Armour $600 million due to a massive issue with the Curry 3s
    Stephen Curry cost Under Armour $600 million due to a massive issue with the Curry 3s

    Ashish Priyadarshi

    “Nike showed Stephen Curry a Kevin Durant PPT, and lost on 14 Billion Dollars”: Why Warriors’ superstar decided to sign with Under Armour over the market leader
    "Nike showed Stephen Curry a Kevin Durant PPT, and lost on 14 Billion Dollars": Why Warriors' superstar decided to sign with Under Armour over the market leader

    Raahib Singh