Logan Paul and KSI, two of the biggest names in the influencer business, collaborated last year to create their energy drink PRIME Hydration. Since then, their brand has only grown in the market. The two are making significant strides in marketing their brand. Previously, PRIME Hydration was named the UFC’s official sports drink. Logan Paul just revealed that UFC champions Israel Adesanya and Alexander Volkanovski will be the first UFC fighters to be sponsored by PRIME Hydration.
Although the collaboration between the influencers and UFC stars is intriguing, Alexander Volkanovski did not appear to be a fan of Paul and KSI’s energy drink just a few days before the deal.
What did Alexander Volkanovski say about PRIME Hydration?
Alexander Volkanovski, the UFC featherweight champion, looks to be someone who doesn’t mind stating his views, as seen from his Twitter account.
That said, a few days before their agreement, ‘The Great’ criticized PRIME Hydration on Twitter. He posted a picture of the bottle and wrote in the caption:
“This sh*t a*s”
Not only that, but Volkanovski also stated in the comments that the flavor of PRIME he tried was subpar. As a result, it is surprising to see ‘The Great’ working together with PRIME Hydration following his tweet.
Logan Paul, KSI, Izzy, and Volk are excited about the deal
Logan Paul was spotted wrestling with Alexander Volkanovski and Israel Adesanya a few days back. Now, their deal has surely excited the fans. Moreover, the deal will benefit both parties.
KSI and Logan Paul took to Twitter to announce the deal. They posted a proper trailer of the same. Later, Volk and Izzy reposted that same on their social media. KSI wrote:
“This is huge!! What athlete, from any sport, should we sponsor next?”
The WWE star in one of his episodes of the IMPAULSIVE podcast revealed that they sold $10 million worth of bottles last year. Thus, the future seems bright for PRIME Hydration. Thus, it is a huge move. Furthermore, with the UFC’s top stars coming on board, the future seems bright for PRIME Hydration.
What do you guys think about the deal? What are your thoughts on Alexander Volkanovski criticizing the brand earlier?
